Domingo 18 de Noviembre 2018

Yes on Proposition 61 to Air 30-Minute Film on Big Pharma and Drug Pricing Statewide

“Your Money or Your Life” Documentary Features Bernie Sanders,
Patients

SACRAMENTO–(BUSINESS WIRE)–Yes on Prop. 61/Californians for Lower Drug Prices today announced that
the campaign will air a 30-minute
documentary, titled “Your Money or Your Life,”
featuring U.S.
Senator Bernie Sanders, among others, in every major media market in
California this Saturday. Californians can watch the program on their
local CBS station in Los Angeles, San Francisco, San Diego, Sacramento
and Fresno on October 29 at 10 a.m.

“We are pleased to be able to bring this excellent, emotional and
powerful program to the voters of California,” said Garry South, lead
strategist for the Yes on 61 campaign. “This documentary drills down
deep on the deceptive and avaricious practices of the greedy drug
companies, and tells real-life stories of people and families that are
being hurt, and their health and even lives endangered, by the heartless
profiteering of Big Pharma.” The trailer for the film can be viewed by
clicking here.

Big Pharma has now ponied up an all-time California record of more than
$109 million in their efforts to get Californians to vote against their
best interests. Supporters of Proposition 61 recognize there is simply
no way to match the barrage of paid TV advertisements and commercials
with which Big Pharma is blanketing the airwaves in order to incite fear
and confusion – and tell outright lies – about what Proposition 61 will
or won’t do. With about only one-seventh the resources ($14.5M to
Pharma’s $109M), the Yes on 61 campaign has had to be frugal – and
creative.

Prop. 61 is the only opportunity voters in California will have this
year to address the high cost of prescription drugs, and it is the only
drug-pricing measure on the ballot in the United States. Proposition 61
would require the state of California to negotiate with drug companies
for drug prices that are no more than is paid for the same drugs by the
U.S. Department of Veterans Affairs (DVA). Prop. 61 empowers the state,
as the healthcare buyer for millions of Californians, to negotiate the
same or an even better deal for taxpayers, saving the state billions.

Here is the schedule for the airing the documentary on runaway drug
pricing:

“YOUR MONEY OR YOUR LIFE” – AIR SCHEDULE

Saturday, OCTOBER 29, 2016, 10:00 am – 10:30 am

 
SAN FRANCISCO – KPIX/CBS                   LOS ANGELES – KCBS-TV2                 FRESNO – KGPE/CBS
SACRAMENTO – KOVR/CBS SAN DIEGO – KFMB/CBS
 

**Media interested in reviewing the documentary can watch the complete
30-minute program HERE.

Yes on 61 will also hold screenings for supporters and interested media
at 1:00 pm followed by a panel discussion.

“YOUR MONEY OR YOUR LIFE” Public Screenings
Saturday,
OCTOBER 29, 2016, at 1:00 pm – 3:00 pm

SAN DIEGO Facebook
Event Link

First Unitarian Universalist Church, Common Room –
4190 Front St., San Diego, CA
On-site Contact: Sarah
Palacios, sarah@alzamedia.com,
(310) 489-4865

LOS ANGELES Facebook
Event Link

AHF Theater – 6500 Sunset Blvd., Los Angeles, CA
On-site
Contact:
Ged Kenslea, gedk@aidshealth.org,
(323) 791-5526

OAKLAND Facebook
Event Link

CNA – 2030 Franklin St., 3rd Floor,
Oakland, CA
On-Site Contact: Carolyn Bowden, (510) 316-8482

www.Yeson61.com

Paid for by Yes on Prop. 61, Californians for Lower Drug Prices, With
Major Funding by AIDS Healthcare Foundation and California Nurses
Association PAC. FPPC ID#1376791

Contacts

Yes on Prop. 61
Roger Salazar, 916-284-1255
RSalazar@alzamedia.com