HealthSparq’s #WhatTheHealthCare campaign is a big push to make the
health care industry listen to real people
PORTLAND, Ore.–(BUSINESS WIRE)–Today HealthSparq
issued a call to action and a promise: give us your frustrating,
annoying, scary and crazy health care moments via the #WhatTheHealthCare
hashtag, and we’ll do everything in our power to make sure the rest of
the health care world hears you.
The people-first company is using the #WhatTheHealthCare campaign to
poke fun at the proverbial “Health
Care Monster,” who is the personification of the convoluted and
frustrating system we navigate today. The Health Care Monster manifests
in many forms, like when you’re trying to find
health care costs, decipher
surprise medical bills, and get stuck even
in emergency situations.
But it’s not always a laughing matter, and the goal is to ultimately
collect stories, videos, tweets, and more to help companies across the
industry understand how to drive product changes and developments.
HealthSparq wants to help simplify and improve the health care
experience and to push and inspire fellow health care companies,
doctors, and industry insiders; and (seriously) affect real change.
“We’re all people. It’s time for us to stop talking about ‘consumers’ or
‘patients’ and realize we are all consumers and patients. Let’s stop
talking about the system, and start listening and changing it,”
said HealthSparq Chief Marketing Officer Burt Rosen. “We believe that
health care should be people-first, and we’re laser-focused on moving
the industry in that direction through 2017 and beyond.”
Did your doctor fail to tell you about the cost of a big diagnostic test
that turned out to be unnecessary? Let’s talk about it! Did you recently
get charged with a big medical bill, but you have no idea why, and you
can’t seem to fight it? Let’s talk about it! Share your own
#WhatTheHealthCare story on Twitter
and follow along via the #WhatTheHealthCare
Over the course of 2017, HealthSparq will roll out a series of
initiatives designed to take these stories to the broader industry. Stay
tuned on our blog and social networks for more on this starting in
HealthSparq empowers people to make smarter health care choices by
providing the cost and quality information they need to truly compare
health providers and services. By enabling people to see the total costs
of care for more than 400 medical treatments based on their individual
health plan, comparison shop for procedures and providers, review
quality ratings, learn about alternative care options, schedule
appointments or buy health care services online, HealthSparq is helping
people navigate the health care system as they never have before.
Since our founding in 2008, from our home in Portland, Oregon,
HealthSparq has grown to serve 71 health plans and their 74 million
members nationwide. Interested in joining a health care revolution?
Contact us at
HealthSparq.com or tweet us @HealthSparq.
Jordon Rahmil, 858-449-8896