Viernes 22 de Septiembre 2017

W Los Angeles – West Beverly Hills and W San Francisco Announce Partnership with beGlammed for Award Season

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beGlammed will now provide luxury beauty services to guests of W Los
Angeles – West Beverly Hills and W San Francisco, with extravagant LA
Awards Show Suite package

LOS ANGELES–(BUSINESS WIRE)–Today W Los Angeles – West Beverly Hills and W San Francisco announced a
special synergy with leading on-demand beauty provider, beGlammed. The
service, which provides exceptional hair and makeup services to a
client’s doorstep, will now be available to all guests at W Los Angeles
and W San Francisco as a part of the “Welcome Delights” program. Each
hotel guest will be offered a discount on hair styling or a makeup
service upon check-in in January.

What’s more, those who are visiting W Los Angeles during awards show
season (January and February) will have the opportunity to book an
$11,000 per night EWOW Awards Show Suite, which will include perks like
beGlammed blowouts for 20 women, a Veuve Clicquot-stocked refrigerator,
a cocktail party at STK, a private in-room bartender for the duration of
the award show and a morning after Oxygen Blast at Bliss Spa.

“From the Golden Globes red carpet to the Oscars after party, glamour is
abundant throughout award season among celebrities, entertainment
professionals and award show viewers,” says Rebby Gregg, CEO, beGlammed.
“At W Los Angeles and W San Francisco, clients can expect true celebrity
treatment from beGlammed’s top-notch personal beauty team, who will
bring the red-carpet experience straight to their hotel room.”

beGlammed is currently in 23 markets in North America and has become a
favorite among celebrities such as Katy Perry, Mariah Carey, Paris
Hilton, Miley Cyrus, Sarah Michelle Gellar, AnnaLynne McCord, Kelly
Osborne, Joe Jonas and Olympian Allie Long. beGlammed was founded in
2014 by Maile Pacheco, a 10-year veteran celebrity makeup artist for MAC
Cosmetics.

“W Los Angeles – West Beverly Hills provides a luxury atmosphere
synonymous with pampering, relaxation and convenience,” said James
Wroblewski, General Manager of W Los Angeles.
“beGlammed’s on-demand professional beauty services are a natural
extension of the experience we aim to provide to our on-the-go guests.”

Clients can join the conversation socially by visiting @beGlammednow on
Instagram and Twitter and www.facebook.com/beGlammed
on Facebook.

About W Hotels

W Hotels is a contemporary, design-led luxury lifestyle brand and the
industry innovator with 46 hotels and retreats, including 18 W-branded
residences, in the most vibrant cities and exotic destinations around
the world. Inspiring, iconic, innovative and influential, W Hotels
provides the ultimate in insider access, offering a unique mix of
cutting-edge design and passions around fashion, music and
entertainment. With over 15 years of proven success, W Hotels is on
track to reach 75 hotels by 2020. W Hotels have been announced for
Shanghai, Tel Aviv, Goa, Abu Dhabi, Phuket, Dubai, Amman, Jakarta,
Panama, Riviera Maya, Muscat, Hainan Island, Suzhou, Changsha, Chengdu,
New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane. For more
information, visit whotels.com
or follow Twitter,
Instagram
and Facebook.

About beGlammed

beGlammed is the leading international on-demand beauty service that
delivers professional hairstylists and makeup artists straight to your
door. Clients can tap the beGlammed app to book a personal beauty team
and get pampered on-demand in the comfort of their home, office, hotel,
or any other location. beGlammed is the go-to hair and makeup provider
for everyone from working professionals, students and busy mothers to
brides, jetsetters and celebrities, and is available in 23 markets
across North America. Appointments also can be booked on www.beGlammed.com.

Contacts

Zeno Group
Sarah Renz
Sarah.renz@zenogroup.com