Domingo 19 de Agosto 2018

ViSenze Releases Visual Commerce Platform for Digital Content Publishers and Brands

New technology reduces the time it takes shoppers to discover
products and increases conversion rates, creating new, additive revenue
for publishers, and lessening their dependence on traditional advertising

NEW YORK–(BUSINESS WIRE)–#shoppableimagesViSenze,
the artificial intelligence company that develops breakthrough visual
technology for e-commerce and digital businesses, today announced the
availability of its Visual
Commerce Platform
. The solution, powered by the company’s proven
visual intelligence technology, enables publishers to monetize their
editorial image and video content while preserving the user experience.


“The inability to monetize visual assets on websites is a pain point
shared across the media industry. These organizations are keen to adapt
to the needs of today’s well-connected, web-savvy consumer,” said Oliver
Tan, Co-Founder and CEO, ViSenze. “With our Visual Commerce Platform,
editorial images and videos become shoppable, virtual storefronts that
inspire consumers by exposing them to the products shown.”

Over the past few years, online publishing has become increasingly
visual, yet the primary approach to publisher monetization remains
traditional advertising that consumes valuable on-site real estate.
Simultaneously, today’s online audiences are highly motivated to
purchase at what the industry calls “moments of inspiration” that are
essentially buy-triggers generated by visual content seen across the
web. For publishers, this combination of a shift in shopper behavior and
growth in demand for visual content represents a significant financial
opportunity, one that can complement existing ad revenue streams, as
publishers effectively transform inspiration into purchases. Alongside
this shift in consumer behavior, e-commerce sales hit $395 billion in
2016, a 16 percent increase from 2015. In 2016, e-commerce alone
accounted for approximately 42 percent of all retail sales growth [Internet
Retailer
].

ViSenze uses visual intelligence to analyze image and video content,
automatically linking the content to products from online retailers,
delivering an elegant and non-intrusive user experience. With this
technology, ViSenze enables publishers to facilitate a closer connection
between brands and content in a relevant context.

“In a world where online retail continues to gain market share, content
driven commerce is fast becoming a crucial channel for brands to
increase sales volume and acquire new customers. Failure to capture
customers at moments when they’re most likely to buy falters the
customer journey resulting in lost revenue,” said Anmol Arora, Head,
Visual Commerce Platform, ViSenze.

The solution is easy to integrate with a simple JavaScript that
automates image tagging, recognition, processing and product matching
from a library of tens of millions of products within the ViSenze
network. Neither publishers nor brands need to commit resources to the
manual and error-prone process of tagging images and videos, delivering
seamless shopping experiences at scale. Publishers derive revenue from
every successful transaction. In addition, the solution is highly
customizable based on any publisher’s requirements. Several media
organizations including Singapore Press Holdings are already using the
technology on its websites, turning editorial images and videos into
virtual storefronts.

About ViSenze
ViSenze is an artificial intelligence (AI)
company that bridges digital content and commerce through visual search
and discovery. Built on deep learning and computer vision technology,
the company’s solutions are used by major retail businesses like Rakuten
and ASOS, helping over 250 million daily active users make better buying
decisions by simplifying the way they search for products. ViSenze
automatically converts digital images into engagement opportunities and
makes videos shoppable at-scale for media owners.

Voted Singapore’s Most Promising Startup at Emerging Enterprise Awards
2015, the company is also a MasterCard
Startpath Global startup
and features amongst the industry’s top AI
startups by CB
Insights
, Bloomberg
Beta
, VentureBeat,
and Datamation.
ViSenze has offices in San Francisco, London, New Delhi, Beijing, and
Singapore.

Contacts

ViSenze Media Contact:
Pluck
Kristen Sceppa,
617-797-5174
ViSenze@pluckpr.com