Urban Healthcare Initiative Program Wins Prestigious Telly Awards for Groundbreaking Health Education Aimed at Empowering the Urban Community to Take Control of their Health

“Knowledge Is Power” Web-Based Video Series is Redefining and
Reinventing Urban Healthcare in the African American & Latino
Communities and is Recognized for its Work in Education and Social
Issues Categories

EAST ORANGE, N.J.–(BUSINESS WIRE)–#DrAlexanderSalerno–The Urban Healthcare Initiative Program (UHIP) has received top honors
and has won several awards at this year’s prestigious Telly Awards for
its groundbreaking, innovative video series aimed at addressing the dire
need for better quality of life in our urban communities.

UHIP’s “Knowledge Is Power” video series took home two Bronze Telly
Awards in the Education and Social Issues categories. The series
features respected physician influencers, like Dr. Alexander Salerno, a
second-generation physician of Salerno Medical Associates, a primary
care, multi-specialty practice serving Northern New Jersey’s urban
communities since the early 1950’s. The videos take on some of the most
pressing health issues in the African American and Latino communities.

Creative video topics range from “Man Up,” which addresses the need for
prostate screenings, to “Cut Your Hair, Cut Your Health Risks,” an event
held at a local barber shop. In addition to physicians, UHIP teams up
with notable celebrities like Hip Hop legend Rev Run of RUN-DMC, Indy
race-car driver Charlie Kimball, and legendary actor and performer Ben
Vereen to help spread the message of health.

Founded by Dr. Alexander Salerno in 2010, the Urban Healthcare
Initiative Program, also known as UHIP, is a non-profit, community-based
program that uses a 360-degree, fresh approach to health literacy, “We
are honored to be recognized and to have won,” said Dr. Alexander
Salerno, who launched the program after becoming frustrated with
healthcare outcomes in his urban community. “There is a growing
disparity when it comes to healthcare metrics and healthcare outcomes in
our urban communities. Because of that, there is failing healthcare and
failing quality of life. I want to change that. If we can educate the
public on the importance of preventive healthcare, we will not only save
lives but also reduce the burden on our healthcare system” said Dr.
Alexander Salerno.

Based on the belief that knowledge really is power, UHIP reaches out to
the community through community mainstays like churches, community
centers and barber shops. “We have found that reaching out to the
community in places where they are most comfortable, they’re more
receptive to the information,” said UHIP Community Outreach Liaison
Kelvin Roberson, “Our goal is to combat long-standing cultural attitudes
toward healthcare, change the way people think, and motivate them to
take control of their health.”

“Awards like this are so important to raise our visibility and help get
more support, said Dr. Alexander Salerno, “My ultimate goal is to expand
UHIP and its message to urban areas across the country.” To find out
more about the videos series and see the videos that were honored click
. To see UHIP’s complete video library, visit www.uhipnj.org.

About UHIP

UHIP (Urban Healthcare Initiative Program) is a 501 (c) 3 non-profit,
community-based urban healthcare provider founded in 2010. Its mission
is to educate inner-city residents in northern New Jersey about health
problems affecting their communities, promote preventive healthcare,
regular medical screenings, and coordinate the provision of healthcare
services to individuals who may not have the ability to receive such
services. UHIP reaches out to the community in innovative ways through
local pillars and mainstays of the community like churches, barbershops,
and community centers. For more visit www.uhipnj.org

About the Telly Awards

Founded in 1979, the Telly Awards is the premier award honoring
outstanding content for TV and Cable, Digital and Streaming, and
Non-Broadcast distribution. The Telly Awards annually showcases the best
work of the most respected advertising agencies, production companies,
television stations, cable operators, and corporate video departments in
the world. The Telly Awards is a widely known and highly respected
national and international competition and received over 12,000 entries
from all 50 states and 5 continents.


For Urban Healthcare Initiative Program
Kendra O’Connor,