Ulta Beauty Announces Formation of New Holding Company

BOLINGBROOK, Ill.–(BUSINESS WIRE)–Ulta Beauty [NASDAQ: ULTA] today announced that the Company will
implement a holding company reorganization on January 29, 2017, the
beginning of the Company’s new fiscal year. The primary purpose of the
reorganization is to create a more efficient corporate structure.
Business operations for the Company will not change as a result of the
reorganization.

Pursuant to this holding company reorganization, Ulta Beauty, Inc. will
replace Ulta Salon, Cosmetics & Fragrance, Inc. as the publicly-traded
entity. All outstanding shares of common stock of Ulta Salon, Cosmetics
& Fragrance, Inc. will automatically convert into the same number of
shares of common stock of Ulta Beauty, Inc. with all of the same rights,
powers and preferences, and qualifications, limitations and
restrictions. The common stock of the Company will continue to trade on
The NASDAQ Global Select Market under the symbol “ULTA.” There is no
change to the directors and executive officers of the Company as a
result of the creation of the holding company.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United
States and the premier beauty destination for cosmetics, fragrance,
skin, hair care products and salon services. Since opening its first
store in 1990, Ulta Beauty has grown to become the top national retailer
providing All Things Beauty, All in One Place™. The Company offers more
than 20,000 products from over 500 well-established and emerging beauty
brands across all categories and price points, including Ulta Beauty’s
own private label. Ulta Beauty also offers a full-service salon in every
store featuring hair, skin and brow services. Ulta Beauty is recognized
for its commitment to personalized service, fun and inviting stores and
its industry-leading Ultamate Rewards loyalty program. As of January 27,
2017, Ulta Beauty operates 974 retail stores across 48 states and the
District of Columbia and also distributes its products through its
website, which includes a collection of tips, tutorials and social
content. For more information, visit www.ulta.com.

Contacts

Ulta Beauty
Scott Settersten
Chief Financial Officer
(630)
410-4807
or
Laurel Lefebvre
Vice President, Investor
Relations
(630) 410-5230
or
Karen May
Director,
Public Relations
(630) 410-5457