NEW YORK–(BUSINESS WIRE)–UGG® for Men (a division of Deckers Brands, NYSE: DECK) announces the
launch of their new holiday style, the Neumel
Velvet, which will be sold exclusively at Footaction later this
month. The style debuted at a private event in New York City where UGG®
brand ambassador, Vic Mensa shared his inspiration behind the campaign
with legendary Hot 97 DJ Ebro Darden, followed by a live performance.
This fall, UGG® launched select men’s styles at Footaction, a national
retailer of apparel and footwear lifestyle brands. Grammy®-nominated
artist Vic Mensa stars in the campaign celebrating the partnership,
which launched earlier this month.
“When UGG reached out to me I thought it was something fresh and
something out of left field that I can reimagine into my own style,”
said Vic Mensa.
The top-selling Neumel has been updated with a festive black velvet
upper and patent leather trim just in time for the holidays. The chukka
features a low profile sole and luxurious wool lining, pioneering a new
standard of casual footwear.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic
retailer that operates more than 3,400 stores in 23 countries in North
America, Europe, Australia, and New Zealand. Through its Footaction,
Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02,
Runners Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including footaction.com, footlocker.com,
Eastbay.com and SIX02.com, the Company is a leading provider of athletic
footwear and apparel.
to Download Event Images
Photo Credit: Footaction
to Download Campaign Images
Photo Credit: Jake Osmun
Nation / Vic Mensa