UGG and Footaction Team Up with Vic Mensa

Artist stars in new men’s campaign to celebrate partnership with
national lifestyle retailer

NEW YORK–(BUSINESS WIRE)–Enlisting Grammy®-nominated artist Vic Mensa, UGG® for Men has launched
a fall campaign in celebration of its new partnership with Footaction, a
national retailer of apparel and footwear lifestyle brands. Equal parts
edgy and urban, the campaign captures Mensa’s unique style with four
distinct looks shot in and around his hometown of Chicago, Ill.
Beginning this month, a curated selection of UGG® for Men (a division of
Deckers Brands) (NYSE: DECK) will be added to the roster of notable
brands sold at Footaction stores and

Download high res images and video from the campaign from the link

“I like where the UGG brand is going,” said Vic Mensa. “They’re open to
trying new things and really pushing forward. When someone like me wears
UGG, it’s kind of like repurposing the brand from its original concept,
which was made for surfers. I think it’s dope that they’re taking new

“We are honored to partner with Vic Mensa to launch our relationship
with lifestyle retailer, Footaction,” said Alice Hampton, Senior
Director of Global PR for UGG. “Vic is an incredible creative talent who
brings a unique perspective to our men’s range, which will be sold at
Footaction this fall. We could not be more excited to welcome him, and
Footaction, into the UGG family.”

Shot in Chicago, Vic Mensa offered a private glimpse into his life by
curating a number of personal shoot locations including CRC Studios,
which was the location of the final shot. The artist cued up the
campaign by enlisting tour photographer Jake Osmun and personal style
consultant Zoe Costello. Fans can view the campaign images on both UGG®
and Footaction’s websites, social media channels, in store, via digital
media and Footaction’s YouTube page:

“Footaction is very excited to offer our customers a premium assortment
of UGG footwear for the fall season,” said Ken Side, vice president,
general manager for Footaction. “Launching with Vic Mensa is truly the
perfect way to introduce the UGG brand to our fashion-forward consumer.”

Showcasing four UGG® for Men styles, the Vic Mensa for UGG® fall
campaign highlights the bestselling Neumel, a fresh twist on the
iconic Classic Boot that offers the street-ready versatility of a
casual, lace-up chukka with a low pro sole. Also featured is the Butte,
a ruggedly refined utilitarian boot that offers signature UGG®
warmth and comfort via cold weather technology. Mensa was also seen in
the Roskoe, a waterproof boot that features a combination of rich
leather and suede with sports duck-toe inspired details. Rounding out
the campaign, the best-loved Hannen TL makes an appearance with
winter-ready features including premium waterproof leather, sealed seams
and a cozy wool interior. Footaction will also carry the Harkley,
which is the tall iteration of the best-selling Neumel.

These UGG® for Men styles are now available at select Footaction retail
locations nationwide, and

About the UGG® brand
Founded in 1978 in California, UGG® is
a division of Deckers Brands based in Goleta, California. The brand has
built a reputation on luxury and comfort by using only the finest
materials in the world, employing the highest standards of
craftsmanship, and delivering new and innovative styles. For more
information please visit
@UGGforMen #DoNothing

About Footaction
Footaction is part of Foot Locker, Inc.
(NYSE: FL), a specialty athletic retailer that operates more than 3,400
stores in 23 countries in North America, Europe, Australia, and New
Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids
Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail
stores, as well as its direct-to-customer channels, including,, and, the Company
is a leading provider of athletic footwear and apparel.

Additional information may be found at
| Instagram: @footaction |
Twitter: @footaction
| YouTube:
| Facebook:


Lindsey DiCola
UGG® PR Manager
Foot Locker, Inc. PR Manager