Uber Becomes an Official Rideshare and Transportation Partner across Top AEG Assets in Europe and the U.S.

New, Multiyear Agreement Includes The O2, STAPLES Center, L.A. LIVE,
StubHub Center, LA Galaxy, LA Kings, and more than 20 other AEG Venues,
Assets, and Festivals

LOS ANGELES–(BUSINESS WIRE)–Uber, the world’s largest ridesharing company, and AEG, the world’s
leading sports and live entertainment company, partnered in an agreement
that makes Uber the official rideshare and transportation partner for 27
AEG venues and assets around the world. The partnership, brokered by AEG
Global Partnerships, will help expand transportation options for fans
and provide even more benefits to guests visiting AEG venues, festivals,
concerts, and sporting events.

The multiyear partnership includes marquee venues and assets around the
globe including: The O2 (London); The SSE Arena, Wembley (London,
England); STAPLES Center and L.A. LIVE (Los Angeles, Calif.), StubHub
Center (Carson, Calif.); LA Kings, LA Galaxy, and AXS.com.
Participating AEG Presents clubs and festivals include: Verizon Theater
(Dallas); 1STBANK Center, Fiddlers Green Amphitheatre, Bluebird Theater,
Gothic Theater and The Ogden Theater (Denver); The Coliseum and The
Joint at Hard Rock (Las Vegas); and PlayStation Theater, Terminal 5,
Music Hall of Williamsburg, Rough Trade, and Brooklyn Steel (New York);
BUKU Music + Art Project (New Orleans), Modernism Week (Palm Springs,
Calif.), Off the Rails Country Music Festival (Frisco, Texas), Rock on
the Range (Columbus, Ohio), MO POP FESTIVAL (Detroit), and Bumbershoot

Amy Friedlander Hoffman, head of experiential marketing at Uber, said,
Uber already plays a big part in a fan’s game day, concert, or event
experience by getting you there safely and on time. This partnership
with select AEG venues takes that experience to a whole different level.
Now, fans will have access to new perks, designated pick-up and drop-off
spots and exclusive promotions – creating the best event experiences for
all fans.”

The new relationship will serve to enhance the overall fan experience by
bringing a new level of convenience to AEG venues and premiere events.
Uber riders will have easier access to AEG’s numerous events, facilities
and teams around the world with the newly designated pick-up and
drop-off “Uber Zones” at participating locations. Surprise elements for
passengers, as well as various in-venue perks for fans, and a number of
exclusive promotions via the Uber, LA Kings, LA Galaxy and AXS apps,
respectively, will be made available to fans throughout the year.

The AEG portfolio of globally recognized assets is unmatched. Having a
chance to build this multi-entity partnership across major world markets
can only be shared by equally powerful organizations that share a vision
to enhance experiences through technology and live events,” said Nick
Baker, senior vice president, AEG Global Partnerships. “With the help of
Uber’s global platform and innovative technology, our fans will
experience a new level of convenience, safety and ease as we continue to
raise the bar and deliver topnotch experiences around the world.”

The Uber platform makes it extremely convenient for fans to take
advantage of the new partnership. Passengers simply download Uber’s
mobile app, enter the AEG venue name or event as the destination and tap
request. A dedicated Uber driver will arrive shortly thereafter and take
each passenger to the designated drop-off “Uber Zone,” which will be
available at participating events and locations. On the way home, fans
simply go to the dedicated pick-up “Uber Zone,” open the app and
instantly request a ride with the tap of a button.

The agreement also includes state-of-the art digital and traditional
in-venue signage for Uber as well as premium marketing and social
promotion across numerous AEG assets including AXS.com, the LA Galaxy,
the LA Kings and integration into select AEG Presents festival apps.
Additionally, as a way of saying thank you to fans in Los Angeles, Uber
and the LA Kings will execute a number of activations throughout the
year, including special offers and merchandise for LA Kings fans during
away games, a driver incentive program for LA Kings fans who sign-up to
be Uber drivers, a “King of the Month” promotion, which will honor
specific Uber drivers on-ice and reward them with tickets and a VIP
experience, and more.


Uber’s mission is to make transportation as reliable as running
water—everywhere, for everyone. We started in 2010 to solve a simple
problem: how do you get a ride at the touch of a button? Six years and
over two billion trips later, we’ve started tackling an even greater
challenge: reducing congestion and pollution in our cities by getting
more people into fewer cars.


Headquartered in Los Angeles, California, AEG is the world’s leading
sports and live entertainment company. With offices on five continents,
AEG operates in the following business segments: AEG Facilities,
which is affiliated with or owns, manages or consults with more than 120
preeminent arenas, stadiums, theaters, clubs and convention centers
around the world including The O2 Arena, the Sprint Center and the
Mercedes-Benz Arenas; AEG Presents, which is dedicated to
all aspects of live contemporary music performances, including producing
and promoting global and regional concert tours, music and special
events and world-renowned festivals; AEG Real Estate, which
develops world-class venues, as well as major sports and entertainment
districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the
world’s largest operator of sports franchises and high-profile sporting
events; and AEG Global Partnerships, which oversees
worldwide sales and servicing of sponsorships including naming rights,
premium seating and other strategic partnerships. Through its worldwide
network of venues, portfolio of powerful sports and music brands and its
integrated entertainment districts, AEG entertains more than 100 million
guests annually. More information about AEG can be found at www.aegworldwide.com.


Alexandra Valasek, 724.664.7380
Media & Marketing for AEG Global Partnerships
Kristi Mexia,