Miércoles 13 de Diciembre 2017

Twinkie™ Gets a Cake-over: Hostess Brands, LLC Introduces Chocolate Cake Twinkies®

Guía de Regalos

KANSAS CITY, Mo.–(BUSINESS WIRE)–In response to consumer flavor trends and as part of its ongoing
innovation efforts, Hostess® today announced the
introduction of Chocolate Cake Twinkies®: chocolate
cake with creamy filling, in the same iconic Twinkie shape.


From seasonal favorites – including Pumpkin Pie Twinkies – to limited
edition items such as the Ghostbusters Green Slime Twinkies, Hostess
Brands has created numerous innovative flavors for Twinkies’ creme
filling. However, until now, the golden sponge cake – which even gave
Twinkie its “gold standard” status – has gone untouched.

“Twinkies are the most recognized and beloved brand in the sweet baked
goods category, getting as close to perfection as possible,” said Burke
Raine, Hostess Senior Vice President and Chief Marketing Officer. “Be it
new flavors, new formats or different parts of the store, Twinkies are
so iconic and well known that we have endless opportunities to extend
the brand in ways that others can’t.”

Not only did Chocolate Cake Twinkies score high in concept tests, but
they also performed well in a blind taste test in which the vast
majority of consumers said Chocolate Cake Twinkies met or exceeded
expectations.

Meanwhile, consumer feedback fed another exciting improvement to
Hostess’s snack cake portfolio: Fudge Covered Twinkies, more commonly
known as the Chocodile®. Fudge Covered Twinkies feature a Twinkie
enrobed in a smooth fudge layer, and have been reinvented by its larger
size, a higher crème-to-cake ratio, an intensified fudge coating and
slightly modified shape.

Both Hostess Chocolate Cake Twinkies and Fudge Covered Twinkies are now
available at retailers nationwide and are sold in single-serve,
twin-pack and multi-pack formats.

Hostess Brands, LLC

An icon of American ingenuity, Hostess treats have been some of the
world’s best known sweet baked goods for nearly a century. The category
pioneer continues to lead the way in innovation, quality and creativity
that captures the imagination of snack cake enthusiasts generation after
generation.

Hostess Brands, LLC is headquartered in Kansas City, Missouri, and
operates bakeries in Emporia, Kansas, Columbus, Georgia and
Indianapolis, Indiana.

For more information about Hostess products and Hostess Brands, LLC,
please visit hostesscakes.com.
Follow Hostess on Twitter: @Hostess_Snacks;
on Facebook: facebook.com/Hostess;
on Instagram: Hostess_Snacks;
and on Pinterest: pinterest.com/hostesscakes.

Contacts

LAK Public Relations, Inc.
Marie Espinel, Katie Lewis or Hannah
Arnold
212-575-4545
mespinel@lakpr.com,
klewis@lakpr.com or harnold@lakpr.com