Tune In and Turn Up with NBA® 2K17’s Park After Dark Music Series

Future, Snoop Dogg, DJ Premier and more to headline innovative
in-game performances

NEW YORK–(BUSINESS WIRE)–2K today announced that NBA® 2K17, the
latest iteration of the top-selling and top-rated NBA video game
simulation series,* will kick off an in-game music series dubbed Park
After Dark tipping off on November 26, 2016. Park After Dark will
transform NBA 2K17’s MyPARK mode into a high-energy music
destination with special performances from music icons, including
Future, Snoop Dogg AKA “DJ SNOOPADELIC”, DJ Premier and more to be
announced. These one-of-a-kind performances are open to anyone with NBA
on PlayStation®4 computer entertainment system, Xbox
One and Windows PC.

“As the world’s greatest NBA 2K17 player, it’s only right
that I get to Snoopify the Park After Dark,” said Hip-Hop legend Snoop
Dogg, who DJ’S under the name “DJ SNOOPADELIC,” and was recently scanned
into NBA 2K17 for the appearance. “I’m going to set off
the park with a SNOOPADELIC set that’s going to have house parties
around the globe JUMPING OFF.”

Park After Dark will feature an eclectic nighttime setting reminiscent
of today’s biggest music festivals, complete with a center stage for the
performance featuring a superstar avatar, glowing décor and MyPLAYER
apparel, and light shows to make this the most lit NBA 2K
experience ever. Players who attend can compete in traditional MyPARK
games while they soak in the ambiance or opt for exclusive Park After
Dark 3Pt Shoot-Out and Dunk Show-off challenges.

“Music is such a big part of the NBA 2K franchise and
greater basketball culture, so taking such an innovative approach
demonstrates our commitment to evolving the game into a destination for
more than just hoops,” said Alfie Brody, VP of Marketing for NBA 2K.
“Park After Dark is something we hope further connects our community and
elevates their NBA 2K17 experience.”

The NBA 2K17 Standard Edition is now available in both
digital and physical formats for $59.99 on Xbox One, Xbox 360,
PlayStation®4 and PlayStation®3 computer
entertainment systems, and Windows PC platforms. The NBA 2K17 Kobe
Bryant Legend Edition
is also available in digital and physical
formats for $79.99 on Xbox One and PlayStation®4 system. Also
available is the NBA 2K17 Kobe Bryant Legend Edition Gold
offering fans the ultimate value at $99.99 with all of the regular NBA
2K17 Legend Edition
contents plus bonus items.

Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.

Follow @NBA2K
on social
and look for the hashtag #ThisIsNotAGame for the latest NBA

*According to 2008 – 2016 Metacritic.com
and The NPD Group estimates of U.S. retail video game sales through
October 2016.

2K is a publishing label of Take-Two Interactive Software, Inc.

Online Account (13+) required to access online features. See www.take2games.com/legal
and www.take2games.com/privacy
for additional details.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, and Cat Daddy Games. 2K’s stable of
high quality titles includes the critically acclaimed BioShock®,
Borderlands™, Mafia, and XCOM® franchises, the beloved Sid Meier’s
Civilization series, Evolve™, Battleborn®, the popular WWE 2K franchise
and NBA 2K, the highest rated* annual sports title of this console

2K is headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more information,
please visit www.2k.com.

*According to 2008 – 2016 Metacritic.com

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,”
“projects,” “seeks,” “will,” or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the
Company’s future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles, the timely release and significant market acceptance
of our games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company’s most
recent Annual Report on Form 10-K, including the risks summarized in the
section entitled “Risk Factors,” the Company’s most recent Quarterly
Report on Form 10-Q, and the Company’s other periodic filings with the
SEC, which can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.


Ryan Peters, 415-507-7607
Emanate for 2K

Kim Taylor, 415-844-6289
Interactive Software, Inc.

Alan Lewis, 646-536-2983