Top-Rated Nickelodeon Charts Path Beyond TV, Details Content Pipeline of Almost 700 New Episodes in Every Genre

Guided by Audience Insights, Number-One Kids’ Net Readies New Shows,
Specials and On-the-Ground Events Expanding Its Global Footprint

Highlights from Network’s Annual Upfront Presentation Include
Appearances by Music and TV Superstar Gwen Stefani; Jace Norman from
Top-Rated Henry Danger; Social Media Influencer JoJo Siwa; and
Special Performance by Multi-Platinum Recording Artist Pitbull

NEW YORK–(BUSINESS WIRE)–Nickelodeon–the number-one kids’ network–heads into the new season
with a content pipeline for every genre kids love, filled with almost
700 episodes of new and returning series across its platforms in
preschool, animation and live action; TV movies and tent-pole events;
and real-world experiences that will grow the brand further beyond
television. Guided by the audience in everything it does, Nickelodeon
uses its research insights to create the most relevant and authentic
content for kids, resulting in the network’s top-rated status and
ownership of the top shows with Kids 2-11, Kids 6-11 and Kids 2-5.
Details of Nick’s content pipeline and its plans to expand its footprint
past its own screens were outlined today at the network’s annual upfront
presentation, held at New York City’s Jazz at Lincoln Center.

“Today’s kids are coming of age in a revolutionary period of change, in
tech, entertainment, politics and culture, and these factors have
definitely influenced how they see the world,” said Cyma Zarghami,
President, Nickelodeon Group. “It’s our job to understand everything we
can about kids, and connect our audience to relevant content and
characters that speak to their need for authenticity and diversity–both
on our screens and beyond through on-the-ground experiences.”

Key insights powering Nickelodeon’s content pipeline include data from
its recent, nationally representative study, “The Story of Me.” Sample
of the findings featured in today’s presentation include:

  • Today’s kids are the most diverse generation of Americans ever; and
    while earlier generations were taught tolerance, today’s kids demand
    acceptance. 93% of kids say they want friends of different races or
    ethnicities, and most (81%) say they want friends of a different
  • They are entrepreneurs. The majority (69%) want to grow up to be their
    own bosses.
  • Kids today are closer to their parents than prior generations
    were—they watch the same shows together, play the same video games,
    and listen to the same music. Mom and Dad are kids’ top role models,
    and more than half of all millennial-aged parents (54%) say that their
    children are their best friends.
  • Four out of five parents believe they should consult their children
    for decisions on choosing restaurants, vacation destinations, health
    and beauty products, technology and cars.
  • Helicopter Parenting has morphed into Drone parenting. Kids are
    growing up supervised by tech at all times, through wireless baby
    monitors, cell phone trackers, texting parenting apps or smart home
  • More than a third worry about their parents’ health and personal
    safety; and almost a quarter worry about their parents losing their
    jobs. But overall, the majority of kids report that they are happy
    being kids.

In response to what it has learned from today’s kids, Nickelodeon has
developed content that is relevant and authentic to their lives today.
For example, kids’ love of family is reflected in shows like The
Loud House
and The
; their interest in being their own boss is in the
premise of shows like Game
; and diversity is woven throughout all quarters of
Nickelodeon–from Nella
the Princess Knight
, to Shimmer
and Shine
, to the network’s ongoing legacy of strong female

During the upfront presentation, Zarghami previewed the network’s
content pipeline, offering a close look at a selection of upcoming
projects that underscore Nick’s overall programming strategy, including:
an animated series based on the top-ranked live-action hit Henry
, starring Jace Norman; a brand-new,
reimagined animated Teenage
Mutant Ninja Turtles
series, titled Rise of the Teenage
Mutant Ninja Turtles
; Lip
Sync Battle Shorties
, a spinoff of Spike’s
global phenomenon Lip Sync Battle; more Kuu
Kuu Harajuku
from music and TV superstar Gwen Stefani;
a TV special and consumer products line based on performer, actress and
social media influencer, JoJo Siwa; and the first look at Amusement
, Paramount Pictures’ animated feature set for release in
2018, which will be followed by a Nickelodeon-produced TV series the
next year. The presentation was capped with a performance by
multi-platinum recording artist Pitbull.

Nickelodeon also has plans to continue expanding the brand’s footprint
through recreation and on-the-ground activations. In addition to adding
multiple branded luxury family resorts around the world, and additional
tour dates for its preschool PAW
Patrol Live!
tour, Nick announced Nickelodeon SlimeFest,
a multi-day family festival of music, activities and fun. Coming next
year, the festival will feature performances by top recording artists,
immersive one-of-a-kind experiences, Nickelodeon stars and characters,
and plenty of the network’s signature green slime.

As Nickelodeon marks three years and counting as the number-one kids’
network in every demo, its pipeline of content in every genre includes:


Nickelodeon is the number-one network for preschoolers year to date, a
leading position it has held for the last three years. As it did in
2016, Nick currently owns six of the top 10 shows for Kids 2-5 this
year, led by number-one-ranked PAW

This season, the network will premiere almost 200 new episodes of
returning hit shows PAW Patrol, Blaze
and the Monster Machines
, Shimmer and Shine, Mutt
& Stuff
, and the just-launched Nella
the Princess Knight
, and the following new series:

  • Butterbean’s Café (40 episodes) – This animated
    series follows a fairy named Butterbean and her adventures running the
    neighborhood café with her friends.
  • Sunny Day (40 episodes) – This animated series centers
    on Sunny, a 10-year-old master hairstylist and entrepreneur who uses
    creative problem solving to tackle any dilemma that arises in her
    seaside town of Friendly Falls.
  • Top Wing (26 episodes) – This CG-animated
    action-adventure series, created by Industrial Brothers and produced
    by 9 Story Media Group, follows a team of eager young birds as they
    flock together to help their island community and earn their wings as
    full-feathered rescuers.


Nickelodeon is the number-one network for Kids 2-11 and Kids 6-11 year
to date, up +5% among Kids 2-11, with its February performance marking
six straight months at number one with Kids 6-11. Besides being home to
TV’s top two animated kids’ shows, SpongeBob
and The Loud House, Nick currently owns the
top 10 shows for Kids 2-11 and nine of the top 10 with Kids 6-11. For
2016, Nick owned nine out of the top 10 shows with Kids 2-11 and six of
the top 10 shows with Kids 6-11.

This season, the network will air almost close to 200 episodes of
returning animated hits like SpongeBob SquarePants, The
Loud House
and ALVINNN!!!
and The Chipmunks
, and new shows:

  • Amusement Park – Nickelodeon and Paramount
    Pictures are moving forward together on a slate of films that will
    bring new and established properties to audiences, a strategy that
    will allow for the two Viacom divisions to work together on IP that
    can journey from the big screen to TV and beyond. The first project is
    the animated Amusement Park theatrical release, directed by
    Dylan Brown and in theaters July 2018. Nickelodeon will produce a TV
    series based on the movie for the following year.
  • The Adventures of Kid Danger and Captain Man (working
    title, 10 episodes) – An animated series based on TV’s number-one
    kids’ show, the live-action Henry Danger. Created and executive
    produced by hitmaker Dan Schneider (Henry Danger, Game Shakers,
    ), the series follows the heroic Kid Danger and Captain Man
    as they face new adventures–battling criminals and super villains
    with their sharp wit and amazing crime-fighting skills.
  • Rise of the Teenage Mutant Ninja Turtles (working title,
    26 episodes) – Nickelodeon will reimagine its iconic, global franchise
    Teenage Mutant Ninja Turtles with an all-new 2D-animated series.
    Launching fall 2018, the new show follows the band of brothers as they
    encounter new allies and villains and discover a magical world they
    never knew existed beneath the streets of New York City.
  • Bunsen
    Is a Beast
    (20 episodes) –This just-launched original
    animated comedy, which premiered to 1.6 million total viewers, follows
    the adventures of Bunsen, the first beast to attend a human middle
    school, and his best friend Mikey. The series is created and executive
    produced by animation veteran Butch Hartman (The
    Fairly OddParents
  • Pinky
    (20 episodes) – A mockumentary-style
    series, Pinky Malinky follows the everyday life of an
    infectiously positive hot dog living in a human world. Pinky’s
    experiences will also be shared across social media and Nick’s digital
  • Welcome
    to the Wayne
    (20 episodes) – Marking Nick’s first digital
    short-form content to be greenlit for television, the series follows
    the comedic adventures of three kids who live in a strange and
    fantastical apartment building, the Wayne in New York City, where
    nothing is what it seems.
  • Kuu Kuu Harajuku (26 episodes) – Nickelodeon has
    picked up a second season of this animated series co-created and
    executive produced by Gwen Stefani. The new season will continue to
    follow the kuu kuu adventures of the band HJ5–Love, Angel, Music,
    Baby and G–through their super-cute world of music, fashion and style.

Live Action:

Nickelodeon is the number-one network for Kids 2-11 and Kids 6-11 year
to date, up +5% among Kids 2-11, with its February performance marking
six straight months at number one with Kids 6-11. Nick currently owns
the top 10 shows for Kids 2-11 and nine of the top 10 series for Kids
6-11, led by shows like top-ranked The Thundermans, Henry
and Game Shakers. For 2016, Nick owned nine out of the
top 10 shows with Kids 2-11 and six of the top 10 shows with Kids 6-11.

In live action, the network will roll out almost 300 brand-new episodes
of Henry Danger, Game Shakers, The
, School
of Rock
, Nicky,
Ricky, Dicky & Dawn
and new shows, including:

  • Lip Sync Battle Shorties (10 episodes) – A spinoff of
    Spike’s Emmy-nominated global phenomenon, Lip Sync Battle, this
    new half-hour series will feature real-life kids lip-syncing pop songs
    in celebration of their favorite artists. Lip Sync Battle Shorties
    is created and executive produced by Casey Patterson Entertainment and
    Matador Content, with John Krasinski, Stephen Merchant and Eight
    Million Plus Productions also serving as executive producers.
  • I Am Frankie (20 episodes) – This series centers on
    Frankie who looks like a typical teenager, but harbors a very big
    secret–she’s actually a cutting edge, experimental android who must
    hide her true identity or risk being powered down forever.
  • JoJo Siwa special (untitled) – This brand-new docu-style
    special will give viewers an exclusive look into the teen sensation’s
    exciting world. The special was greenlit as part of JoJo Siwa’s
    overall talent deal, in which Nickelodeon will have the opportunity to
    work with her on a multi-platform basis including in consumer
    products, original programming, social media, live events and music.
  • Hunter
    (20 episodes) – Set to premiere March
    13, this comedy adventure series follows the journey of five foster
    kids on their quest to find their missing parents after they
    mysteriously disappear.

TV Movies and Tent Poles:

Nickelodeon will give kids more of what they love from the net’s content
pipeline and across the worlds of entertainment, sports, celebrities and
pop culture, with TV movies and tent poles including:

  • Rocko’s Modern Life special (untitled) Based
    on Nick’s beloved ‘90s hit, Rocko’s Modern Life,
    original animated one-hour TV special will bring back
    all the show’s classic characters and offer some surprising new takes
    on life in O-Town. Rocko’s original creator Joe Murray is on
    board as executive producer of the special.
  • Escape from Mr. Lemoncello’s Library – Based on author
    Chris Grabenstein’s acclaimed children’s book of the same name, the
    90-minute TV movie follows a group of friends whose overnight stay in
    their town’s new high-tech library turns into a daring, dangerous
    adventure of escape.
  • Hey Arnold!: The Jungle Movie – The two-hour animated TV
    movie picks up where the iconic series ended in 2004 and will resolve
    unanswered questions and plotlines, including Arnold finally getting
    answers about the whereabouts of his missing parents. Hey Arnold!:
    The Jungle Movie
    is written and executive produced by the series’
    original creator Craig Bartlett.
  • Nickelodeon will also feature three major TV events this year: Kids’
    Choice Awards
    on March 11, hosted by WWE Superstar John
    Cena; Kids’
    Choice Sports
    in July; and HALO Awards in

Nickelodeon year to date is the number-one kids’ network, with the top
shows on all TV in every key demo–the top 10 among Kids 2-11; nine of
the top 10 with Kids 6-11; and six of the top 10 shows for Kids 2-5.
Nick recently marked its third straight year at number one with kids,
outpacing the competition most recently in 2016 by double digits.
Nickelodeon also had the top shows in every demo in 2016: nine out of
the top 10 with Kids 2-11; six of the top 10 with Kids 6-11; and six of
the top 10 preschool programs.

Source: Nielsen Media Research (12/26/16-2/26/17), Live+7 blended, 3
t/c min

Nickelodeon, now in its 37th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in more than 90 million households and
has been the number-one-rated basic cable network for 20 consecutive
years. For more information or artwork, visit
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).


Thamar Romero, 212-846-7491
Wang, 212-846-6381
Urbont, 310-752-8079