Lunes 18 de Marzo 2019

Top 3 Trends Impacting the Global Mobile Tracking Software Market Through 2021: Technavio

LONDON–(BUSINESS WIRE)–#EnterpriseApplication–Technavio’s latest market research report on the global
mobile tracking software market
provides an analysis of
the most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

Ishmeet Kaur, a lead analyst from Technavio, specializing in research on enterprise
sector, says, “The global mobile tracking software
market is expected to grow at a CAGR of close to 8% during the forecast
period. Securing the critical information of end-users with mobile
tracking solutions and single sign-on solutions is one of the important
criteria for adopting mobile tracking software.”

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The top three emerging market trends driving the global mobile
tracking software market
according to Technavio ICT
research analysts are:

  • Rising preference for bundled offerings
  • Mobile tracking software for women safety
  • Emergence of geofencing technology

Rising preference for bundled offerings

Some consumers prefer bundled offerings that are provided by vendors.
They also look for additional features from a single provider that offer
smooth interoperability among different mobile platforms and desktops.
The advantage of bundled offerings is that customers can get features of
both desktop and mobile tracking at a lower price and vendors can also
improve their sales. Some vendors offer mobile tracking software that is
operable on mobile
such as Android and iOS. This helps consumers to use
the single software in different mobile platforms. Many enterprises are
deploying bundled tracking software from a single service
provider. My Spy offers the products as a bundle for both mobile
and desktop in which the features are made common for both mobile and
desktop. FlexiSPY offers mobile tracking software that can run on
mobile platforms such as Android and iOS.

Mobile tracking software for women safety

Many unfortunate incidents have taken place with regards to the safety
of women. The emergence of smartphones has provided a solution for the
challenges faced by women. Smartphones
can safeguard the lives of women when used appropriately. The devices,
when installed with mobile tracking software, can help women send
emergency alerts to chosen contacts and provide them their location in
case of emergencies. The contacts can also monitor the woman’s phone

“All tracking options of the mobile tracking software are fully
customizable, making it possible for the chosen contacts to set a timer
and a frequency range as per the requirement to learn about the location
of the mobile device. The software also provides a view of the GPS data
for the user to evaluate the movements of the device,”
says Ishmeet.

Emergence of geofencing technology

Geofencing refers to the setting up of a virtual barrier or
location boundary that sends out alerts when a device enters the defined
boundary. The geofencing feature of the mobile tracking software allows
users to receive alerts from a mobile device that is out of the safe
. This feature is essential when it comes to child safety.
Parents can use the mobile tracking software to create a safe zone
around their home or their child’s school. They will be alerted in real
time when unfavorable situations take place.

In the case of enterprises, a lot of intellectual property and
confidential data are being stored on the mobile devices of business
owners. The enterprise can set up a safe zone around the office or their
locality and use employee tracking software to monitor and
control the activities of the mobile devices remotely.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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Jesse Maida
Media & Marketing Executive
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UK: +44 208 123 1770