TiVo Delivers the Ultimate Music Experience with SongConnect

Uncovering New Ways to Discover and Experience Music with Powerful
Search, Recommendations and Catalog Optimization

), a global leader in entertainment technology and audience
insights, today announced the availability of SongConnect, a
unique music metadata package that relates versions of a song to a
single master work. With SongConnect, previously hidden connections are
surfaced and music service providers can enable new discovery
experiences for the music lover.

Access Untapped Content

SongConnect is powered by TiVo’s unique song ID. This new level of
identifier allows providers to collect together alternate variations of
a song including live, studio, acoustic and remix versions, enabling
music fans to find a song even when there are multiple versions or if
the song is described in different ways. Voice-led discovery is fast
becoming the default way to find and enjoy music, and SongConnect
provides an additional level of detail that helps advanced search and
recommendation systems deliver the right track the first time.

Music service providers need new and innovative ways for users to
discover related music,” said Kathy Weidman, senior vice president and
general manager, metadata, TiVo. “SongConnect enables the discovery of
alternate versions of a song across multiple languages, in all different
genres, by delivering a new level of connectivity and accuracy to

Record labels and music distributors can use SongConnect to more
effectively merchandise new music and back catalogs. For example, if a
song is re-recorded by an emerging artist, music retailers can leverage
the success of the new release to market the original release as well as
other popular covers.

SongConnect provides the missing link that will fuel a new level of
catalog optimization tools, which helps music services clean,
synchronize and de-duplicate metadata from multiple sources. These
optimization tools distinguish between duplicated and other related
content allowing music providers to map songs titled in various
languages to a single Song ID such as, “Let it Go,” which Disney
recorded in more than 45 languages for the film Frozen.

Unlimited and Expansive Selections

The comprehensive SongConnect package provides music service customers
with three new metadata identifiers – Song ID, Composition
ID and Main Track ID.

  • Song ID associates the recordings of a song by the same artist
    so listeners can connect to live, studio, acoustic, remix or other
    versions of a song by the original artist.
  • Composition ID matches songs together so listeners can find
    multiple versions of the same song. For example, users can now find
    alternate versions of a song like, “My Funny Valentine,” to build a
    play-list with duplicate versions of the same song.
  • Main Track ID links the original album to alternate versions of
    subsequent songs ever released allowing a user to stream the entire
    original release of the album or find additional songs from the
    original album. Main track ID also allows sorting of all songs by
    release date and genre.

TiVo’s Music Metadata offering enables music distributors and creators
to differentiate their services, increase content usage and drive sales
using industry-leading descriptive and dynamic metadata spanning
millions of albums and tracks worldwide – from popular hits and cult
favorites to minor works and classical masterpieces. With SongConnect,
TiVo brings Music Metadata to a whole new level, significantly enhancing
the overall music discovery experience.

TiVo will showcase its entertainment technology and audience insights
solutions at its private suite during CES in Las Vegas.

About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global
leader in entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative products
and licensable technologies that revolutionize how people find content
across a changing media landscape. TiVo enables the world’s leading
media and entertainment providers to deliver the ultimate entertainment
experience. Explore the next generation of entertainment at tivo.comforward.tivo.com or
follow us on Twitter @tivo or @tivoforbusiness.

Forward-looking Statement
All statements contained herein
that are not statements of historical fact, including statements that
use the words “will” or “is expected to,” or similar words that describe
TiVo Corporation’s or its management’s future plans, objectives or
goals, are “forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that could cause the actual
results of TiVo Corporation to be materially different from the
historical results and/or from any future results or outcomes expressed
or implied by such forward-looking statements. Such factors are further
addressed in TiVo’s most recent report on Form 10-Q and other documents
of TiVo Corporation, Rovi Corporation and TiVo Solutions Inc. (formerly
known as TiVo Inc.) on file with the Securities and Exchange Commission
(available at http://www.sec.gov/).
TiVo Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.


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