NEW YORK–(BUSINESS WIRE)–Today TIME, a TIME Inc. brand (NYSE: TIME), releases FIRSTS, a
multimedia project highlighting 46 women who broke barriers across
fields. FIRSTS includes an interactive site, short films, candid
interviews, portraits, a social media campaign and, later this month,
a hardcover book, featuring these pioneering athletes, scientists,
lawmakers, entertainers and entrepreneurs. The issue of TIME features 12
covers, each highlighting a member of FIRSTS: Hillary Rodham Clinton,
Mo’ne Davis, Ellen DeGeneres, Ava DuVernay, Sylvia Earle, Selena Gomez,
Nikki Haley, Ilhan Omar, Lori Robinson, Katharine Jefferts Schori, Oprah
Winfrey and Janet Yellen appear on issues worldwide. To experience the
project, visit time.com/Firsts.
TIME commissioned Brazilian photographer Luisa Dörr, whose work is best
known on Instagram, to take portraits of each of the 46 women. Dörr
photographed every woman with her iPhone, including the cover images..
See the covers: http://bit.ly/2gGTxIN
Nancy Gibbs, Editor-in-Chief of TIME, writes, “Our goal with this
extraordinary project…is for every woman and girl to find someone who
moves them, to find someone whose presence in the highest reaches of
success says to them that it is safe to climb, come on up, the view is
spectacular. They were candid about their challenges, aware of their
responsibilities, eager to tell the stories that will surprise and
inspire. We hope everyone, at every life stage, will encounter an
insight here that will open a door to new ambitions.” http://ti.me/2xcQanH
Letter from the editor: http://ti.me/2eIYhgr
TIME Director of Photography and Visual Enterprise Kira Pollack on the
TIME is also asking readers to join the conversation on social media and
to share stories about groundbreaking women in their lives who have been
a “first” using the hashtag #SheIsTheFirst.
HIGHLIGHTS FROM FIRSTS:
FIRSTS includes several prominent U.S. political and government figures
including Madeleine Albright, Hillary Rodham Clinton, Kellyanne
Conway, Nikki Haley, Loretta Lynch, Nancy Pelosi, Janet Yellen and
From the entertainment industry, the project includes: Ellen
DeGeneres, Ava DuVernay, Selena Gomez, Rita Moreno, Issa Rae and Oprah
Many of the women featured in FIRSTS broke barriers in sports including Mo’ne
Davis, Gabby Douglas, Danica Patrick, Kathryn Smith, Serena Williams, and
more, while others are responsible for groundbreaking achievements in
science including Patricia Bath, Elizabeth Blackburn, Eileen Collins,
Sylvia Earle, Kathryn Sullivan and others.
Mo’ne Davis, the first girl to pitch a shutout and win a game in
the Little League World Series, is the youngest person featured in the
project at age 16. The oldest woman featured is Barbara Walters,
the first woman to co-anchor a network evening news program, who is 87.
See the full project here: time.com/Firsts
On September 19, Time Inc. Books will publish a hardcover collection of
the portraits and interviews. Pre-orders are available now at the TIME
TIME’s FIRSTS project is presented by Bai.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company
that engages over 170 million consumers globally every month. The
company’s influential brands include PEOPLE, TIME, FORTUNE, SPORTS
ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE,
as well as more than 60 diverse international brands. Time Inc. offers
marketers a differentiated proposition in the marketplace by combining
its powerful brands, trusted content, audience scale, direct
relationships with consumers and unique first-party data. The company is
home to growing media and platforms, including digital video, OTT,
television, licensing, paid products and services and celebrated live
events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s
Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the
ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Kerri Chyka, 212-522-3651
VP, Brand Communications