Instagram’s Famous Vet Joins the “If You’ve Got A Life, You Gotta
Swiffer” Campaign to Prepare New and Prospective Pet Owners for the
Responsibility that Comes with Adopting a Furry Friend
CINCINNATI–(BUSINESS WIRE)–Bringing a pet home is a major adulting moment. In fact, many couples
use it as a test of their relationship, but adding a four-legged friend
to your family also comes with a lot of responsibility. Swiffer has
teamed up with Dr. Evan Antin to kick off National Pet Month in May, and
to offer tips on how to make pet parenting easier.
There’s more to having a furry companion than just picking a cute name.
With cuteness comes mess and shed. Tackle the shed and mess of having a
pet like an adult with Swiffer – the original cleaning “hack” for pet
owners! Swiffer’s variety of products help busy, time-starved pet owners
clean quickly and effectively. No matter how much time there is to
clean, Swiffer’s WetJet, Sweeper and Dusters help tidy up life’s
dirtiest moments, and muddiest paws, fast.
“When you have pets, you learn that one of your biggest duties is to
keep their areas safe, and a big part of doing that is cleaning up their
things and the areas they live in,” shares Dr. Evan Antin. “As a
wildlife vet, I often spend long hours in the office which leaves little
time to spend with my dog Henry and the cats, let alone clean up after
them. Having a Swiffer at the ready helps me quickly clean my home so I
can spend more time bonding and playing with my pets and less time
cleaning the shed in my life!”
Last year, Dr. Evan Antin’s
Instagram took the social world by storm when his well-documented
dedication to his exotic, small and wildlife patients went viral. Since
then, Dr. Antin has been on a mission to bring to the forefront the
world of wildlife veterinary science and to educate current and future
pet owners on the responsibility, and mess, that comes with having a pet.
Recently the Swiffer brand celebrated its 18th birthday and
launched the, “If You’ve Got A Life, You Gotta Swiffer,” campaign to
show time-starved families that with Swiffer you don’t have to spend
your whole life cleaning to have a clean home. Now the brand, with the
help of Dr. Evan Antin, is sweeping away cleaning worries for pet
parents. If you’ve got a pet, you gotta Swiffer!
In 1999, Swiffer made its debut and soon established itself as both a
pioneer in the cleaning systems category and a pop culture icon. Swiffer
products have starred on “Saturday Night Live,” have been featured in
Hollywood blockbusters and have graced the cover of Rolling Stone.
With the support of Swiffer fans around the world, Swiffer has built a
family of distinctive products built smarter than traditional cleaning
tools. Today, Swiffer® Sweeper, Swiffer® Sweeper
Heavy Duty, Swiffer® SweeperVac®, Swiffer®
WetJet®, Swiffer® Dusters®, Swiffer®
360° Dusters, Swiffer®Dusters Extender, Swiffer® Dust
and Shine and Swiffer® Steamboost® are used in
more than 50 million households worldwide and continue to revolutionize
the way people clean.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.
Alyssa Bermudes (US), 213-996-3806