Sábado 21 de Octubre 2017

Stripes Meet Straps: Hudson’s Bay Partners with Teva for Limited Spring 2017 Collection

TORONTO–(BUSINESS WIRE)–Hudson’s Bay has partnered with global footwear brand Teva on a
limited-edition collaboration that launches today, exclusively in Canada
at Hudson’s Bay stores and thebay.com.
The collaboration is also available at Teva.com.
The collection offers two styles for men and women that combine the
iconic Hudson’s Bay Company stripes with the functional design that Teva
is known for.

A nod to the adventurous pedigree of both brands, the Original Universal
and Flip styles feature custom Hudson’s Bay Company signature stripe
webbing straps, leather topsole and rubber outsoles for the versatile
explorer. Retailing between $75 – $99CDN and $55 – $75USD, the two
styles share the legacy of the Hudson’s Bay Company Collection Point
Blanket and the Teva sandal silhouette – which was originally envisioned
by a Grand Canyon river guide.

“Hudson’s Bay is excited to partner with Teva for this fun
collaboration, as we both share an adventurous spirit,” said Hilary
Kelley, Vice President, Design, HBC Collections, Hudson’s Bay. “Whether
you’re on a great escape in the wilderness, or trekking through the
city, these sandals are the perfect pair of shoes to get outside and
explore.”

“This first-ever Hudson’s Bay x Teva collaboration brings to life a
unique sense of exploration and independent spirit that sits at the core
of both iconic brands,” said Maggie Winkel, General Manager at Teva.
“There is no short supply of heritage between both brands, which makes
this collaboration special and unique for our fans.”

The Hudson’s Bay x Teva collaboration will also be available on the Teva
European site later this month. For additional information about
Hudson’s Bay or Teva, please visit thebay.com
or Teva.com.

The Hudson’s Bay Company Collection Point Blanket continues to represent
both quality and heritage in North America and around the globe. The
Hudson’s Bay Company Collection “THE STRIPES” has had the luxury of
collaborating with several internationally recognized brands including
Lacoste, Smythe, Gloverall, Herschel Supply, and Erdem, and continues to
create and introduce new, highly coveted collaborations yearly.

ABOUT HUDSON’S BAY

Hudson’s Bay Company, incorporated in 1670, is North America’s oldest
company. Hudson’s Bay has grown to become Canada’s most prominent
department store, today operating 90 full-line locations and thebay.com.
It has established a reputation for quality, service, and style by
offering well-edited assortments of exclusive and popular fashion,
beauty, home and accessory designers and brands. It is part of the
Hudson’s Bay Company brand portfolio.

ABOUT TEVA®

Pioneered in 1984, Teva stands for freedom in footwear. Teva believes
that how you choose to live is the ultimate form of personal expression
and our products are crafted to be accessible, versatile and a
celebration of the independent spirit. Creator of the original sport
sandal over three decades ago, Teva products are now sold in over 40
countries worldwide. For more information on Teva, a division of Deckers
Brands, please visit www.teva.com
or follow @Teva.

Contacts

Hudson’s Bay
Katie Mills, 416-256-5114
Katie.Mills@hbc.com
or
Teva
Teva@dkcnews.com