Spring Forward Your Savings This Financial Literacy Month with Sallie Mae

Open a New SmartyPig Account, Add a New Savings Goal, or Set Up a
New Recurring Transfer This April for a Chance to Win $1,000

SmartyPig’s Goal-Based Savings Account Now Features Refer-a-Friend
Rewards and Joint Account Options

NEWARK, Del.–(BUSINESS WIRE)–#NationalFinancialLiteracyMonth–April is National Financial Literacy Month, an ideal time to assess your
financial household, and that includes saving for goals both big and
small. Individuals and families can spring forward their savings all
month long with SmartyPig, Sallie Mae’s free, FDIC-insured, goal-based
savings account. In fact, those who open a new SmartyPig account, or
current SmartyPig customers who set a new savings goal or schedule a new
recurring transfer, will be entered to win $1,000 as part of the “Spring
Cleaning for Your Finances Sweepstakes

Created in 2008, SmartyPig helps individuals and families save for any
financial goal and offers competitive interest rates of up to 1.05
percent APY
. Customers can set up a free SmartyPig account in
minutes; then it’s as simple as creating one or more goals, saving
toward them using automatic monthly or biweekly contributions or
individual deposits, and then tracking their progress. Customers may add
or withdraw funds at any
. To date, Americans have saved more than $5 billion through

In addition, SmartyPig customers may now refer-a-friend
to receive a $10 reward for each referral who successfully opens and
funds a new account with at least $25. Furthermore, for couples or
families who prefer to share their savings accounts, SmartyPig now
offers a convenient joint account option to help customers keep track of
shared assets.

“The annual ritual of spring cleaning isn’t just for cluttered closets
and corners; it’s also an opportunity for people to organize and
streamline their savings and establish healthy financial habits,” said
Martha Holler, senior vice president, Sallie Mae. “SmartyPig’s unique
and innovative social sharing platform provides a simple,
straightforward way for families to create a savings plan to meet their
financial goals.”

According to “Majoring
in Money
,” a national study by Sallie Mae and Ipsos, 83 percent of
college students would like to learn more about money management skills
and strategies, including saving. In addition to SmartyPig, Sallie Mae
provides a variety of free financial management tools and resources,
including the FICO-partnered guide, “Understanding
,” and, for Sallie Mae private student loan customers, free
quarterly access to their FICO®
Credit Score
. To help educate high school students and families on
the importance of planning for college, Sallie Mae offers a free College
Planning Calculator
, and has also partnered with financial literacy
advocate Dee-1,
the former middle school teacher turned hip-hop artist, who penned his
viral hit song, “Sallie
Mae Back
,” to celebrate paying back his student loans.

When it comes to saving for college, Sallie Mae recommends a 1-2-3
approach: first, open a savings account; second, set a goal and
regularly contribute money; and third, explore tax-advantaged options
such as 529 college savings plans.

For more information about the “Spring
Cleaning for Your Finances Sweepstakes
” and for official sweepstakes
rules, visit SmartyPig.com.
No purchase necessary. Void where prohibited by law. Odds of winning
depend on number of entries received. Ends May 1, 2017.

Sallie Mae Bank is a subsidiary of SLM Corporation (Nasdaq: SLM),
commonly known as Sallie Mae. All Sallie Mae Bank savings products,
including SmartyPig, are FDIC-insured. For more information, visit SmartyPig.com
or SallieMae.com/banking.

Sallie Mae (Nasdaq: SLM) is the nation’s saving, planning, and
paying for college company. Whether college is a long way off or just
around the corner, Sallie Mae offers products that promote responsible
personal finance, including private education loans, Upromise rewards,
scholarship search, college financial planning tools, and online retail
banking. Learn more at SallieMae.com.
Commonly known as Sallie Mae, SLM Corporation and its subsidiaries are
not sponsored by or agencies of the United States of America.


Sallie Mae
Beth K. Toll, 302-463-0109