Spectrum Brands’ Rayovac® Designs World’s Longest-Lasting Hearing Aid Battery

Rayovac to introduce Active Core Technology at AudiologyNOW!

MIDDLETON, Wis.–(BUSINESS WIRE)–The world’s leading hearing aid battery manufacturer* is introducing its
newest breakthrough at the AudiologyNOW! Conference this week in
Indianapolis. Rayovac’s latest innovation, Active Core Technology, now
powers the world’s longest-lasting hearing aid battery.**

“We’ve engineered Rayovac’s new battery to answer consumers’ feedback
and demand for a longer-lasting, more reliable hearing aid battery. Our
Active Core Technology boosts reliability over the battery’s lifespan
and reduces hearing aid intermittency issues,” said Janna Rose, Vice
President of Battery Technology, Spectrum Brands, Inc., Rayovac’s parent
company. “Rayovac’s Active Core Technology features a new mechanical
cell design, and an improved formulation and sealant application.”

To achieve highly dependable quality, Active Core Technology

  • An Optimized Form to deliver more critical ingredients and
    greater capacity.
  • An Advanced Anode to increase battery life and ensure lifetime
    quality performance.
  • Secure Seal to provide cell stability in extreme conditions.

For more than 80 years, Rayovac has been a leader in hearing aid
solutions and hearing aid batteries with a legacy of innovation and a
commitment to providing solutions and high performing products for the
360 million people around the globe with disabling hearing loss. Rayovac
manufactures its hearing aid batteries, as it has for more than 50
years, at its plant in Portage, WI.***

Rayovac’s Active Core Technology will debut at the AudiologyNOW! AAA
Conference April 5-8 in Indianapolis, Indiana, where it will be shared
with hearing health professionals before starting to hit the market this
summer. Active Core Technology will be available in hearing aid battery
sizes 312 and 13.

“AudiologyNOW is the ideal place to launch our latest hearing aid
battery technology,” said Ann Rule, Senior Director of Marketing at
Spectrum Brands, Rayovac. “These are the hearing professionals who are
on the front line with patients and understand how important battery
lifespan and reliability are for hearing aid users.”

In addition to introducing new technology, Rayovac will showcase
exclusive programs and products from Rayovac’s Pro Line® Advanced
product line to hearing professionals. AAA 2017 is a great opportunity
to engage with the latest innovations in the audiology world.

* Based on World Wide Market share.

** For high drain uses based on ANSI/IEC wireless test for sizes 312 and

*** Made in the USA with US and global parts.

About Rayovac®

Rayovac is a brand of consumer products owned by Spectrum Brands Inc.
Rayovac products lead the world in battery power and innovation. Backed
by a long history of bringing the latest innovations to the marketplace,
Rayovac offers a full range of high-performance batteries to meet the
power needs of today’s consumers. From long-lasting alkaline batteries
to mercury free, enhanced hearing aid batteries, Rayovac’s
state-of-the-art products offer more power for the money. The company
also manufactures a wide selection of high-quality flashlights. For more
information, visit www.rayovac.com.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings is a global and diversified consumer products
company and a leading supplier of consumer batteries, residential
locksets, residential builders’ hardware, plumbing, shaving and grooming
products, personal care products, small household appliances, specialty
pet supplies, lawn and garden and home pest control products, personal
insect repellents, and auto care products. Helping to meet the needs of
consumers worldwide, our Company offers a broad portfolio of
market-leading, well-known and widely trusted brands including Rayovac®,
VARTA®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®,
Remington®, George Foreman®, Russell Hobbs®, Black+ Decker™ Farberware®,
Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®,
IAMS® (Europe only), Eukanuba® (Europe only), Digest-eeze™,
Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®,
Black Flag®, Liquid Fence®, Armor All®, STP® and A/C PRO®. Spectrum
Brands’ products are sold by the world’s top 25 retailers and are
available in more than one million stores in approximately 160
countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings
generated net sales of approximately $5.04 billion in fiscal 2016. For
more information, visit www.spectrumbrands.com.


Contact for Spectrum Brands:
Amy Rohn, 608.251.7070