Lunes 21 de Agosto 2017

SmarterHQ Expands Product Recommendation Capabilities

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New features enable marketers to automate curated and personalized
products to consumers using behavioral marketing software

INDIANAPOLIS–(BUSINESS WIRE)–SmarterHQ,
the leading multi-channel behavioral marketing platform, today announces
the expansion of its SmarterHQ Recommendations capabilities. The
company’s latest update generates product recommendations based on
real-time, individual consumer behaviors.


SmarterHQ combines customer data from online and offline sources to
paint a full picture of each customer and their shopping behaviors.
Using SmarterHQ Recommendations, marketers can automate relevant product
suggestions based on both the historical understanding of the customer
as well as their current behaviors.

“Shoppers have the highest level of engagement and conversion when
provided with hyper-personalized content,” said Jason Fordham, vice
president of product for SmarterHQ. “With our expansion of
recommendations capabilities marketers can consolidate more of their
marketing stack through a single solution, ultimately saving money and
providing better results, such as increased conversions and engagement.”

According to Forrester’s March 2017 report, The Top Retail
Technologies To Watch In 2017,
“personalization is a top priority
for customer-obsessed firms.” The report also states that
“personalization investments include systems of insights that capture
and organize customer data and that deliver personalized customer
experiences.”

Using SmarterHQ Recommendations, brands have always been able to
automate merchandised product recommendations such as best sellers,
featured items, on-sale items and more. With the additional
capabilities, users can now include products personalized to the
individual customer based upon past purchase history or a specific
product ID.

“Our product recommendations use machine learning algorithms to create
individualized sets of recommendations based on a customer’s unique
behavioral profile and actions in any channel,” said Dean Abbott,
co-founder and chief data scientist at SmarterHQ. “What sets our
solution apart is algorithmic efficiency–we can scale our
recommendations to extremely large datasets and deliver product
recommendations in real-time.”

Recognized within the industry for their expertise in email and web
campaigns, SmarterHQ empowers marketers and e-commerce professionals to
understand and respond to customer interactions in real-time based on
their online and in-store behavior. The company will be demonstrating
SmarterHQ Recommendations at Shoptalk in Las Vegas this week.

About SmarterHQ

SmarterHQ is the leading multi-channel behavioral marketing platform,
empowering B2C marketers to personalize individual customer interactions
in real-time. They work with some of the world’s largest brands–such as
Bloomingdale’s, Santander Bank, Carrentals.com and Finish Line to drive
phenomenal business results. They’ve been recognized by Forbes as
technology to push B2C companies into a new era of personalization and
Forrester’s Total Economic Impact study to deliver 667% in ROI.

Contacts

For SmarterHQ
Britny Kalule, 317-202-2280 ext. 21
britny@dittoepr.com