Samsung Introduces the POWERbot™ VR7000 Robot Vacuum at CES 2017

Slimmer, smarter and more powerful than before, new robot vacuum
meets cleaning demands of today’s consumers

LAS VEGAS–(BUSINESS WIRE)–Samsung Electronics Co., Ltd. today announces the latest in its
innovative and popular line of POWERbotTM vacuum cleaners,
the VR7000. Set to be unveiled at the upcoming CES® 2017 in
Las Vegas in January, the new unit features powerful suction and slim
design — at less than 4 inches tall (97mm), it is 28% slimmer than
previous Samsung robot vacuums1.

Slim New Design, Powerful Cleaning

The new design is aimed squarely at consumers who demand better
automated cleaning. According to internal Samsung research, 39% of
consumers in North America said they expect their robot vacuum cleaner
to reach hard-to-reach places and have enough suction capacity to
eliminate the need for manual follow-up cleaning.

Depending on the model chosen, the POWERbotTM VR7000 ensures
thorough cleaning by generating up to 20 watts of suction power while
covering areas that hand-operated vacuum cleaners miss, like under beds
or other furniture.

The POWERbotTM VR7000’s Edge Clean Master feature enables the
unit to come within a ½ inch (15mm) of the wall. This is achieved by
placing the unit’s wide 11 inch (288mm) brush — the widest among
leading brands — close to the front, so when the unit reaches the wall
it can easily gather dust and hair. Additionally, the Auto Shutter
feature further meets that demand by automatically dropping down a
barrier to help the unit sweep up more dust collected closer to the

The POWERbotTM VR7000’s unique Self-Cleaning Brush System
significantly reduces the amount of dust and hair that gets trapped in
the bristles. It collects debris in the center of the brush,
facilitating easier transfer into the dustbin to cut down on regular

Smarter Than Ever

The POWERbotTM VR7000 is equipped with several intelligent
features that power the unit’s automated performance. With Visionary
Mapping™ Plus and FullView Sensor™ 2.0, the POWERbotTM VR7000
maps and remembers contours of the room to provide thorough cleaning.
Later, it can guide itself to dirty areas on any surface. It can also
detect and work around obstacles or small items (less than 10mm or

The Intelligent Power Control feature automatically adjusts the level of
suction power, optimizing cleaning functions according to surface type.
For instance, when it moves from a hardwood floor onto a carpet or rug,
the motor adjusts suction power to the surface for optimal performance.
And like so many of Samsung’s home appliances, the POWERbotTM VR7000
is IoT-ready, and fully controllable remotely by app. From a smartphone
or other mobile device, users can start or stop the machine, schedule
cleaning times, and check the cleaning history. In addition, POWERbotTM
VR7000 is compatible with Amazon Echo so consumers can control it
using voice commands2.

“The POWERbot™ VR7000 keeps up with the floor care needs of today’s busy
families,” said Byung-Sam Seo, President of Home Appliances at Samsung
Electronics. “Just set it and watch it go to work. The POWERbot™
VR7000’s navigational features and sensors combined with slim design and
increased suction power help make sure the job gets done.”

Anyone wishing to find out more about the VR7000 or any other Samsung
Electronics product is encouraged to visit the company’s CES booth
#15006, on Level 1 of the Central Hall in the Las Vegas Convention
Center, from January 5th through to January 8th 2017.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, cameras,
digital appliances, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit
Samsung Newsroom at

1 Compared with Samsung POWERbot™ VR9000 series
Available on all Wi-Fi connected POWERbot™ models


For Samsung Electronics Co., Ltd.
Suzanne Joyella, 212-445-8402