Procter & Gamble Takes Next Step Forward in Commitment to Consumer Safety with New Liquid Laundry Pac Tub That Includes Harder-to-Open Child-Guard™ Lid

Child-Resistant Closures to Be Available for All P&G Laundry Pacs

CINCINNATI–(BUSINESS WIRE)–Today Procter & Gamble (P&G) took another step forward in its commitment
to consumer safety. After three years of in-depth R&D and testing, P&G
is now launching new Tide
and Gain
tubs with Child-Guard™ lids. The Child-Guard™ tub is next in
a series of significant product developments, consumer education
initiatives and packaging changes to reduce accidents related to P&G’s
liquid laundry pacs. The new child-resistant tub closure provides an
even stronger layer of protection, requiring individuals to squeeze both
sides of the lid and twist at the same time to open the packaging.

“Nothing is more important to us than the safety of the families who use
our products,” said Sundar Raman, North America Vice President of Fabric
Care for P&G. “Since last year’s launch of the innovative Child-Guard™
bag for liquid laundry pacs, we’ve been working hard to launch this same
technology for our tubs. Knowing that access is a key factor in
accidental exposures, we’ve made the new Child-Guard™ tub easy to close,
but harder to open so parents and caregivers can both conveniently and
safely store the product, further driving down accidents. With this key
change, child-resistant packaging will now be available for all of our
laundry pac products.”

P&G’s ongoing efforts to reduce accidents related to liquid laundry pacs
include the introduction of bags with a Child-Guard™ zipper, the
addition of a bitter substance to the pac’s outer film and an increase
to the pac’s film strength to delay the release of its contents. P&G
also co-led the development of a new voluntary industry standard that
provides manufacturers with guidelines on laundry pac design and
packaging. Additionally, the company is working with leading experts to
reach even more parents and caregivers through its national education
campaign, collaborating with Safe Kids Worldwide, the Alzheimer’s
Association, the American Cleaning Institute and poison control centers.
Together, these efforts have led to a 39% reduction in the rate of
accidents related to P&G’s liquid laundry pacs, which the company is
committed to reducing further through continued investment in consumer

To drive awareness of liquid laundry pac safety and the availability of
its new Child-Guard™ tub, P&G will continue its education campaign
featuring multi-media advertisements and content partnerships with
leading online parenting channels.

“Safety starts at home, so we are pleased to see advances in
child-resistant packaging for household products that provide families
with extra protection,” said Torine Creppy, Interim President of Safe
Kids Worldwide. “When it comes to protecting kids around liquid laundry
packets, we can’t stress enough the importance of keeping them up,
closed and out of children’s reach and sight.”

“Keeping children safe is the shared goal of advocates, industry and
government agencies. Procter & Gamble’s continued effort to make
child-resistant liquid laundry pac packaging available demonstrates the
company’s ongoing industry leadership,” shared Inez Tenenbaum, former
Chairman of the US Consumer Product Safety Commission. “Along with P&G’s
education initiatives, its new Child-Guard™ tub lids will help protect
children from accidental exposure to liquid laundry pacs.”

The new Child-Guard™ tubs will be on store shelves this summer and will
be widely available by the end of the year. Visit
to learn more about how to make safety a top priority during your
laundry routine for family and loved ones.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.

About Safe Kids Worldwide

Safe Kids Worldwide is a nonprofit organization working to protect kids
on the road, at home and at play. Preventable injuries are the number
one cause of death for children in the United States. Throughout the
world, almost one million children die of an injury each year, and
almost every one of these tragedies is preventable. Safe Kids works with
an extensive network of more than 400 coalitions in the U.S. and with
partners in more than 30 countries to reduce traffic injuries,
drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has
helped reduce the U.S. childhood death rate from unintentional injury by
60 percent. Working together, we can do much more to protect kids. Join
our effort at


Procter & Gamble
Elizabeth Kinney, 765-748-8471