Program gives young athletes and supporters the chance to vie for
funding by submitting written or video essays that detail their schools’
NEW YORK–(BUSINESS WIRE)–High school athletics play a critical role in the physical and
psychological development of young athletes, yet athletic programs
across the country are being subjected to deep budget cuts, leaving many
In response, POWERADE is helping schools in need by launching the Power
Your School program, which will award $1 million to high school athletic
programs around the country. Beginning today, student athletes and their
supporters are invited to submit essays demonstrating their schools’
needs for the chance to win a share of the funding.
“High school sports don’t just provide an outlet for young athletes to
hone their skills, they also teach determination, teamwork and the
ability to overcome adversity,” said Joel Bishop, senior vice president,
Glacéau. “Our young athletes are full of big dreams and potential, and
through the Power Your School program, POWERADE is committing to helping
them on their journeys.”
This fall, a total of 500 schools will be awarded with a share of the $1
million in funding, helping to preserve the playing fields that often
serve as an extension of the classroom.
“Everyday we’re faced with challenges that are out of our control, and
playing sports, you learn to respond by controlling what you can – your
work ethic, self-belief and dedication,” said POWERADE brand ambassador
and basketball superstar, Damian Lillard. “Those learnings alone are
enough to put young athletes in position to power through on the road to
To get involved in the Power Your School program, participants can visit POWERADE.com
and submit written or video essays that detail their schools’ needs.
Contest entries will be judged based on school need, creativity, and
quality of submission.
Contest entries must be submitted no later than midnight Eastern time
on September 30, 2017. Each entrant is limited to one submission per
day. For a complete list of contest rules, please visit POWERADE.com.
No purchase necessary.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world’s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of more than 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
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The Coca-Cola Company
Debbie Ebalobo, 212-545-6113