Product line of 25 supplements and pet accessories to roll out across
HANCOCK, Md.–(BUSINESS WIRE)–PetLife Pharmaceuticals, Inc. (OTCQB:PTLF) (the “Company”), a developer
of a new generation of high potency veterinary cancer medications and
nutraceuticals for pets, announced today that it has proceeded to the
next expected stage of acquiring Dr. Geoff’s Real Food for Pets™ and
simultaneously has expanded plans for a national rollout.
As part of this acquisition, PetLife will assist Healthy Life Pets to
roll out a product line of 25 foods, treats, supplements, and pet
accessories. These include nutraceuticals, shampoos, creams, sprays, and
other natural products (i.e. supplements) for dogs and cats. In addition
to canned food, the line already has two existing Superfood Supplements:
ImmunoPower™, to help prevent sickness and cancer, and Antioxidant
Boost™, which helps rejuvenate the immune system, increase lean muscle,
and promote healthy skin and coats.
“We are about to sign our acquisition papers, and PetLife is plunging
headfirst into the aggressive expansion of the brand,” said Geoffrey
Broderick, Jr., President of PetLife Pharmaceuticals. “Staving off
illness in pets starts with everyday necessities like nutrition. By
feeding them a healthy, natural food with the proper additional
supplementation, pets can live longer and happier lives. My father, Dr.
Geoffrey Broderick, has 50 years of experience developing products like
these and single-handedly founded the natural pet food industry. No
other natural food brand has the history and knowledge that we do.”
Dr. Geoff’s Real Food for Pets™ already includes six SKUs of
retail-ready products, including both canned food and antioxidant
supplements. Since 1969, renowned veterinarian Dr. Geoffrey Broderick
has been a pioneer in the premium, natural pet food industry. Using only
superior quality, natural ingredients, Dr. Geoff’s Real Food for Pets™
is based on the dietary needs of pets, not the cost of the ingredients.
As an extra benefit, the food is additionally formulated so that both
cats and dogs eat the same diet, a rarity in the pet product market.
According to a 2015 study by Innova
Market Insights, the demand for natural foods for pets is growing
exponentially, with 28 percent of U.S. product launches using a natural
positioning, twice the level as compared to the rest of the world. Dr.
Geoff’s Real Food for Pets™ is in a prime position to capitalize on this
demand, because unlike other pet food brands, the company has almost 50
years of experience and proven results to back up its formula. Dr.
Geoff’s Real Food for Pets™, a super-premium natural pet food from the
start, actually delivers high-quality dog and cat food made with fresh
ingredients, and does not simply claim that it is “natural” solely for
About PetLife Pharmaceuticals, Inc.
PetLife’s mission is to bring its new, scientifically proven, non-toxic,
potentiated bioactive nutraceuticals and prescription medication,
Vitalzul™, to the world of veterinary oncology—with the ultimate goal of
preventing cancer and extending the life of pets suffering from cancer
while improving their quality of life. In the US alone, consumer
spending on domestic companion animals reached over $60 billion in 2015
with over $29 billion spent on veterinary care and medications.