Martes 25 de Septiembre 2018

Perfect365 and PhotoGrid Partner to Let Millions Experience NYFW Designer Michael Costello

Perfect365 Users Can try on Michael Costello Runway Makeup Directly
From Fashion Week; Create Fashion Week-Inspired Sticker Photos in
Cheetah Mobile’s PhotoGrid

NEW YORK–(BUSINESS WIRE)–#MichaelCostelloPerfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users that is leading the digital beauty evolution, today
announced it has partnered with Cheetah Mobile’s PhotoGrid, a photo
collage-making app with 300 million users. With this partnership,
fashion and makeup lovers can experience the excitement of Michael
Costello’s New York Fashion Week runway directly from their phones.

Now Perfect365 users will be able to try on makeup looks directly from
Michael Costello’s New York Fashion Week Fall/Winter 2017 runway
collection. In addition, users can access PhotoGrid to add NYFW stickers
to their photos. Both PhotoGrid and Perfect365 are official sponsors of
the Michael Costello NYFW show.

“Being able to bring runway makeup looks directly to our users is
another leap in our commitment to provide the latest makeup from the
fashion and beauty world right to their smartphones. Our partnership
with Cheetah Mobile only strengthens the experience, allowing users to
share in the excitement of Fashion Week,” said Vickie Wei, Director of
Marketing, Perfect365.

PhotoGrid, available for free on both Android and iOS, is already
extremely popular, with over 300 million downloads around the world and
15 million daily photo edits. Part of Cheetah Mobile, the world’s
leading mobile utility and lifestyle app developer, PhotoGrid represents
an ever-growing image-based community for users to unleash creativities,
express yourselves and interact with fellow users within the app’s
social platform. Female accounts for 70 percent of its users, of which
over 45 percent aged between 18 to 24 years old.

“PhotoGrid is a social platform that allows those who favor
fashion-themed images to capture, edit and share images with the
like-minded audience. It’s not only a tool but a photo-based community
which embraces the creative artistic photo enthusiasts altogether!
During NYFW, we teamed up with Perfect365 and the well-known fashion
designer, Michael Costello, to show the Fashion Week theme stickers to
make it more fun. Let’s play with it!” said Jill Shih, VP of Product &
User Experience at Cheetah Mobile.

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the
fast growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

About Cheetah Mobile

Cheetah Mobile (NYSE: CMCM) is a leading mobile internet company. It
aims to provide leading apps for mobile users worldwide and connect
users with personalized content on the mobile platform. Cheetah Mobile’s
products, including its popular mission-critical utility applications
Clean Master, CM Security and Battery Doctor, help make users’ mobile
internet experience smarter, speedier, and safer. The Company has
attracted 612 million global Mobile MAUs as of September 2016, of which
approximately 80% are located outside of China. Leveraging the success
of its mission-critical applications, Cheetah Mobile has launched its
line of content driven mobile applications, including News Republic and
Live.me. Cheetah Mobile provides its advertising customers, which
include direct advertisers and mobile advertising networks through which
advertisers place their advertisements, with direct access to highly
targeted mobile users and global promotional channels, which are capable
of delivering targeted content to hundreds of millions of users.

© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com