Pantene Introduces Priyanka Chopra as Newest Global Ambassador

Actress and Philanthropist Named Global Face of Iconic Hair Care

CINCINNATI–(BUSINESS WIRE)–#StrongIsBeautiful–(NYSE:PG) – Actress, film producer and philanthropist, Priyanka Chopra,
joins an esteemed roster of strong women around the globe as Pantene’s
newest Global Brand Ambassador. Pantene stands for ‘Strong is Beautiful’
and Chopra embodies this by inspiring women across the globe with her
inner strength and beauty. Chopra will be the face of Pantene’s new
campaign celebrating the Brand’s biggest shampoo breakthrough in 30
years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to
fuel hair from within. Pantene’s new shampoos fuel hair with the
nutrients it needs to be strong from the core to endure the stressors it
faces day in and day out.

“We are proud of our newest campaign, which highlights our biggest
innovation in decades and thrilled to have Priyanka represent it,” says
Jodi Allen, Vice President of Hair Care for North America at Procter &
Gamble. “Her strength and confidence embody what the Brand stands for
and we believe she will continue to inspire women around the world to
embrace their strength and wear their confidence proudly.”

Pantene continues to celebrate strong women who are pushing the
boundaries and owning it.

“I’m excited to come on board as the new Global Ambassador for Pantene.
A favorite around the world, I love that Pantene celebrates and
advocates that being strong is beautiful,” said Chopra. “I believe in
celebrating the inherent strength that every woman possesses, which made
the decision to align with Pantene an easy one. We BOTH believe that
strong is beautiful and that every woman deserves glorious moments to
pursue her dreams and to shine!”

Chopra will appear in the Brand’s marketing campaign, including TV and
digital advertising, public relations and social media. She will appear
in a Pantene ensemble TV spot that will debut on December 26, 2016 in
the US as well as her own television ad campaign, which will begin
airing in January 2017.

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Pantene Pro-V, the world’s #1 hair care brand, includes 18 collections
to help provide women with their most beautiful, healthy hair. The
current Pantene Pro-V offerings include: Breakage Defense, Beautiful
Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox,
Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair
& Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly
Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings
include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair
and Intense Smooth. Powered by 70 years of experience, 200 scientists
and partnerships with 11 leading independent hair doctors from around
the world, Pantene’s Pro-V Formula works inside and out for beautiful
hair rooted in true, lasting health.


Priyanka Chopra is a multifaceted personality and one of the most
recognized and applauded talents in the world. Her foray into the
entertainment industry began at the age of 17 when she won Miss India
and went on to win Miss World the following year, a title that
catapulted her to international stardom. In September 2015, Priyanka
made her American TV acting debut as Alex Parrish on ABC’s hit drama
‘Quantico,’ making history as the first Indian actor to star as the lead
of a TV drama series – Quantico is currently in its second season and
has been licensed in 212 territories (excluding the U.S. and Canada),
across 54 languages. In January 2016, Priyanka won a People’s Choice
Award for her role in ‘Quantico’ in the category of “Favorite Actress in
a New Television Series,” again making history as the first Indian
actress to win a People’s Choice Award; and in April 2016 she was
featured on the cover of TIME magazine’s coveted TIME 100 issue, as one
of the Most Influential People in the world. In May 2017 Priyanka will
also make her Hollywood film debut, as antagonist Victoria Leeds, in the
action comedy film ‘Baywatch,’ starring Dwayne “The Rock” Johnson and
Zac Efron. With more than 54 million social media followers, and growing
by the day, Priyanka is also committed to using her reach for good.
Priyanka was recently named a global UNICEF Goodwill Ambassador, after
serving as a National Goodwill Ambassador to India for 10 years. She is
also a UN Foundation Girl Up Champion, and is involved in a number of
efforts to protect children’s rights and promote the education of girls
in India, including her namesake charity The Priyanka Chopra Foundation
for Health and Education. Priyanka splits her time between NYC and
Mumbai — but is quick to point out that she mainly lives on an airplane.


P&G serves nearly five billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
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Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
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the latest news and in-depth information about P&G and its brands.


DeVries Global
JorDana Trani, 212-546-8514