P.F. Chang’s Celebrating Chinese New Year by Giving Away More Than One Million Prize-Filled Red Envelopes and a Trip for Two to Chinatown

Register to Win the Choose Your Chinatown Sweepstakes at

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–#ChineseNewYear–In true Chinese New Year tradition, P.F.
is spreading good luck and fortune across the U.S. by giving
away more than one million prize-filled red envelopes now through
February 2. Inside each red envelope, restaurant guests will find a
special Chinese New Year offer. P.F. Chang’s will also give away
thousands of dollars in free gift cards and a trip for two to Chinatown
in Chicago, New York or San Francisco through its Choose Your
Chinatown Sweepstakes
. No coupon code or purchase is necessary to
register for a chance to win at ChineseNewYear.com
now through February 4.

Chinese New Year is a time to reconnect with family while wishing loved
ones good luck in the New Year. The giving of red envelopes with money
inside is a 100-year old Chinese tradition. But it’s not the money that
matters; it’s the red envelope, which symbolizes energy, happiness and
good fortune for the New Year.

“Chinese traditions are at the very heart of the P.F. Chang’s
experience,” said Dwayne Chambers, chief marketing officer for the
company. “The giving of red envelopes at P.F. Chang’s symbolizes our
sincere wish for all of our guests to have a prosperous, happy and lucky
new year. It is fitting too that 2017 is the year of the Rooster – when
hard work, talent and courage will carry the day. These are values we
hold dear.”

P.F. Chang’s red envelope offers may be redeemed January 16 through
February 2 from Monday through Thursday at participating restaurants
(excluding airport, Hawaii and Puerto Rico locations). Guests who
register for a chance to win the Choose your Chinatown Sweepstakes at ChineseNewYear.com
will also receive an exclusive email offer, plus have the opportunity to
spin P.F. Chang’s Year of the Rooster wheel for a chance to win a free
P.F. Chang’s e-gift card. Guests may log in to ChineseNewYear.com
daily or refer up to 3 friends to register for the Choose your Chinatown
Sweepstakes to receive additional sweepstakes entries. The winner of
P.F. Chang’s Choose your Chinatown Sweepstakes will receive free airfare
for two to Chicago, New York, or San Francisco, spending money, two
nights of hotel accommodations, and a $100 P.F. Chang’s gift card.

P.F. Chang’s

Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the
first multi-unit restaurant concept in the U.S. to honor and celebrate
the 2,000-year-old tradition of wok cooking as the center of the guest
experience. Since inception, P.F. Chang’s chefs have been hand-rolling
dim sum, hand chopping and slicing all vegetables and meats, scratch
cooking every sauce and wok-cooking each dish, every day in every
restaurant. P.F. Chang’s new Farm to WokTM menu highlights
its wholesome, scratch-cooking approach and introduces new dishes and
drinks for lunch, happy hour and dinner. Today, P.F. Chang’s has 215
U.S. restaurants, including three airport locations, plus 66
international locations in 19 countries across the globe. For more P.F.
Chang’s news, promotions and store openings, or to make reservations,
visit pfchangs.com
and follow us on Facebook,
Twitter @PFChangs
and Instagram.


P.F. Chang’s
Investor Contact:
Debra Youtsey,
Kelly Pascal Gould, 303-324-6723