Success in Nexon’s Western Expansion Strategy
Defying Industry Gravity, DomiNations, MapleStory and Dungeon&Fighter
Prove Nexon’s Special Ability to Sustain Player Engagement for Years
EMERYVILLE, Calif.–(BUSINESS WIRE)–Nexon, (3659.TO) a global leader in online games for PC and mobile,
today released financial and player metrics that demonstrate the success
of the company’s strategy to develop high-quality games that sustain and
grow player engagement beyond industry expectations.
DomiNations, a North American mobile strategy game celebrating a
two year anniversary this month, recently surpassed a key milestone of
$100 million in revenue and more than 32 million players. The success of DomiNations
affirms Nexon’s stated goal of expanding its large global consumer base
with highly innovative games in Western markets.
“Nexon games are well-established with millions of deeply engaged
players in Asia,” said Owen Mahoney, President and CEO, Nexon. “The
success of DomiNations in the US and Europe, is a proof point in
our strategy for growing our business and engaging Western players with
high quality games backed by a steady flow of new content.”
DomiNations follows in the steps of two other Nexon games, MapleStory
and Dungeon&Fighter, which have both sustained growth for
more than a decade. Nexon is applying the same know-how to grow games
over a long time, now in the West.
“Building online experiences for multi-year sustained growth is one of
the most powerful ideas in games,” Mahoney continued. “Nexon’s creative
philosophy rejects the ‘pump-and-dump’ trend that defines many games
today. We deeply respect players who invest thousands of hours and build
lasting friendships and communities through our games.”
Three games particularly exemplify Nexon’s
approach to sustained engagement:
MAPLESTORY: The original
side-scrolling MMORPG, launched 13 years ago, was largely responsible
for introducing the concept of free-to-play to the western market, and
is still one of Nexon’s most successful and engaging titles.
- Launch Date: 2003 in Korea
Global Reach: 108 counties (as of February, 2017)
- Life-to-Date Players: 177 million (as of February, 2017)
DUNGEON&FIGHTER: One of
Nexon’s top franchises, this multiplayer PC game has been running strong
for more than ten years, doubling its global revenue from 2011 to 2016.
- Launch Date: 2005 in Korea by Neople
Service Versions: 4 (Korea, China, Japan and Global)
- Life-to-Date Players: 600 million
- Global Revenue since 2011: Doubled
DOMINATIONS: The debut mobile
game from renowned developer Big Huge Games, this multiplayer strategy
title has seen high engagement in the two years since launch thanks to a
steady stream of updates based on historic real-world eras.
- Western Launch: April 2, 2015
- Asia Launch: August 26, 2015
West: Over 25 million
- Asia: Over 7 million
- Total: Over 32 million
Surpassed $100 million
NEXON Co., Ltd. (“Nexon”) (3659.TO) is a global leader in online games
for PC and mobile. Founded in Korea in 1994, Nexon developed one of the
world’s first graphics-based massively multiplayer online games. Nexon
also pioneered the concept of microtransactions and the free-to-play
business model, setting a new standard in which play is free, and users
have the option to purchase in-game items to enhance their experience.
Nexon currently services nearly 100 titles in more than 190 countries.
The Company is headquartered in Tokyo, Japan and its shares are listed
on the Tokyo Stock Exchange.
To learn more about Nexon, please visit www.nexon.com
Fortyseven communications on behalf of Nexon