Study from James Allen, the Fastest-Growing Online Diamond Retailer,
Finds Valentine’s Day is the Top Holiday for Engagements
NEW YORK–(BUSINESS WIRE)–James Allen, the fastest-growing online diamond and bridal jewelry
retailer, releases a study in advance of Valentine’s Day that reveals
men are surprisingly more likely than women to drop hints about wanting
to get married – such as subtly mentioning marriage in conversations or
watching films about weddings.
The new study surveyed married adults about their Valentine’s Day plans
and marriage proposals and found that Valentine’s Day is the most
popular holiday to get engaged. For millennials in particular, 43%
claimed Valentine’s Day as their top day to propose or be proposed to.
The survey also reveals that, although 85% of women believe they never
pressured their partner to get married, 57% of men report feeling pushed
“These survey results and our experience working with hundreds of
thousands of happy couples over the past decade have shown us that the
most important part of getting engaged, both in regards to the
engagement ring and the proposal, is making it your own,” said James
Allen Co-Founder and CEO, Oded Edelman. “Younger people in particular
prefer unique romantic experiences over what’s traditional or expected.
We also see this hold true in their preference to design their own
The Valentine’s Day study finds that many couples are valuing quality
time above all else this holiday. The most coveted Valentine’s Day gift
of 2017 is a shared experience like a romantic dinner or theater
tickets, followed by chocolate for men and jewelry for women. The top
way to celebrate February 14th this year is going out to
dinner (38%) followed by spending a romantic evening at home (33%).
The survey, which asked couples detailed questions about their personal
experiences getting engaged, also found that:
Couples were more stressed about choosing the perfect ring than about
the proposal itself
Men are about twice as likely to regret not getting a nicer engagement
ring than women – with 93% of women claiming they like their ring and
33% of men saying they wished they had bought a nicer ring
45% percent of respondents would have preferred to shop for a ring
with their partner
One in four respondents were disappointed by their proposal, with the
biggest complaint being that their significant other didn’t put in
The survey comes at the close of the so-called “proposal season” –
between November and February – when 40%
of all engagements occur.
James Allen is the fastest-growing online diamond and bridal jewelry
retailer and has tripled its business in the past 24 months. The company
is celebrating its 10th anniversary this year and recently
helped its 150,000th couple design the perfect ring.
This success has been propelled by James Allen’s commitment to using
advanced technology to bring the luxury shopping experience of a
high-end jewelry boutique into the home. James Allen offers countless
customization options that allow shoppers to choose the perfect setting
and gem from the company’s curated selection of 130K+ certified
conflict-free diamonds. In addition, James Allen’s proprietary Diamond
Display Technology shows what each diamond actually looks like from
every angle in HD at up to 40x magnification.
James Allen’s study polled 1,000 married adults based in the U.S.
ABOUT JAMES ALLEN
James Allen, the fastest-growing online diamond and bridal jewelry
retailer, allows customers to easily personalize and order engagement
rings and other fine jewelry entirely online. Through its advanced
technology, including an augmented reality Ring Try-On app and
proprietary Diamond Display Technology that shows what each diamond
actually looks like from every angle in HD, the company has earned
industry-leading customer satisfaction scores. Founded in 2006 by four
industry veterans with decades of combined retail and diamond
experience, James Allen recently helped its 150,000th
customer design the perfect ring.
For James Allen
Alex Dorer, 212-319-3451 x641