NBPCA: Gift Cards are a Consumer’s Friend during the Holidays

WASHINGTON–(BUSINESS WIRE)–With the holiday shopping season quickly approaching, many are busily
preparing budgets and making gift lists for loved ones. Gift cards are
an excellent gift option that will help you avoid the common stresses
and pitfalls of the season, so that you can spend less time preparing
and more time enjoying the holidays with family and friends.

As a consumer, you have many options to choose from when it comes to
gift cards. As you probably know, there are many gift cards that can be
purchased directly from a retailer and used only at their stores;
however, a potentially better option, that can take the guesswork out of
your gift giving, are open loop gift cards that can be used at multiple
different retailers. These cards, which bear the logos of American
Express, Discover, MasterCard, or Visa, can be used anywhere debit cards
of that card network are accepted, and are available online or at retail
locations like grocery stores and pharmacies.

Open loop gift cards give the recipient the ability to choose their own
gift and determine how to spend that money. They can be loaded with any
amount you choose and can even be used online. This means your “foodie”
friend can have a nice meal out, your music obsessed niece can buy
concert tickets, and your child’s teacher can stock up on all the coffee
he needs to get through the school day.

Not only are gift cards more convenient for gift givers, they are also
the leading choice among gift recipients. According to the National
Retail Federation’s annual holiday survey
, when asked what gift they
would like to receive, 61 percent of respondents chose gift cards,
making it the most popular choice for the tenth year in a row.

“The holidays can be a hectic and stressful time which is driving
consumers to seek efficient and cost-effective options,” said Brad
Fauss, president and CEO of the Network Branded Prepaid Card Association
(NBPCA). “This is why more and more people are turning to gift cards for
their family and friends.”

Open loop gift cards are:

  • Quick and Efficient: By opting for gift cards, all of your
    shopping can be done quickly, easily, and all at once.
  • Perfect for Everyone: Recipients can choose where and how to
    use the funds loaded on the card.
  • Flexible: Cards bearing an American Express, Discover,
    MasterCard, or Visa logo can be used anywhere debit cards are accepted
    – even online!
  • Convenient: These are a great last minute option for anyone you
    accidentally left off your gift list.
  • Preferred: Gift cards are among the most sought after gift each

This holiday season, gift cards can help take the headache of out
shopping and make sure you’re giving a gift that will be appreciated by
everyone on your list. Happy shopping!


Network Branded Prepaid Card Association (NBPCA)
Keisha Vaughan,