Mobile to Account for 55 Percent of Internet Sales in 2021, Demonstrating Importance of Omnichannel

research company
Euromonitor International released today new
retailing industry data alongside the report: “What’s New in Retail:
Emerging Global Concepts”. The new research showcases how the rise of
omnichannel and demand for convenience are boosting innovation within
the retail landscape.

According to Euromonitor International’s research, internet retailing
will account for 13 percent of global retail sales in 2021. Within
internet retailing, m-commerce is forecasted to account for 55 percent
of internet sales.

“Consumers will continue to research and shop across all channels, and
retailers are employing omnichannel tactics to be where consumers are,”
says Michelle Grant, head of retailing research at Euromonitor
International. “An example of this is Pointy, an app that allows
consumers to search for products at nearby retailers in Dublin.”

The rising demand for convenience will also reshape the retail
landscape, driven by socioeconomic and demographic trends. The urban
population is forecasted to grow more than 30 percent to 2030.

Within modern grocers, discounters and convenience stores are the two
highest growth channels with more than 5 percent compound annual growth
rate (CAGR) from 2011 to 2016.

“The growth in these channels reflects consumers’ desire to maximize
time and money, and the importance of smaller food stores that are easy
to access and navigate,” says Tim Barrett, retailing analyst at
Euromonitor International.

Technological advances will further perpetuate retailers’ convenience
offerings. Locker stations as centralised delivery and pick-up locations
are on the rise in developed countries to cater to convenience. This
trend is now expanding into emerging markets as seen by PackASAP, the
first company in Argentina to offer lockers for e-commerce deliveries.

“Retailers that can add convenience to consumers’ daily activities at
the right price will be the best positioned to succeed,” says Barrett.

To learn more, download the “What’s
New in Retail: Emerging Global Concepts in 2016
” report or visit:

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Euromonitor International
Marissa Bosler
Tel: +1 (312) 477-8908