MicroD Unveils 3D Innovations for Home Furnishings with OmniVue™ 3D

Delivering a powerfully realistic and interactive experience, the new
solution enables shoppers to better visualize furniture choices and
seamlessly merge digital products into real physical places

, the leader in integrated online product presentation, website
design, ecommerce and EDI solutions for the home furnishings industry,
announces the new OmniVue™ 3D platform solution for furniture retailers,
manufacturers, interior designers and consumers. Shoppers, interior
designers, and retail sales associates can now interact with home
furnishings in exciting new ways that blend the physical and digital

The new solution, which builds on existing MicroD visualization and room
planning technologies, is the result of aggressive internal product
development and an alliance with VividWorks
, a leading 3D and AR (Augmented Reality) solutions developer.
OmniVue™ 3D allows end users to view highly realistic product images
from any vantage point, provide a 360°spin view, virtually build modular
pieces, such as sectionals with fabric and leather choices, and create a
room plan in 3D. The Augmented Reality module of OmniVue™ 3D brings the
online decorating and shopping experience into the user’s actual
physical environment.

“To address the expectations of today’s online shoppers and the needs of
our customers, we decided to extend our product range to offer 3D
visualization and augmented reality. We feel these are important tools
for our customers to leverage as part of their omnichannel strategies,”
says Manoj Nigam, CEO and chairman, MicroD. “These technologies enable
home furnishings consumers to realistically see, envision and dream of
how furniture and accessories will look in a physical space, to
interactively experiment with different choices and have a lot of fun
along the way. The richer the experience furniture manufacturers and
retailers can offer through solutions like OmniVue™ 3D, the better they
can convert shoppers to buyers by enhancing consumers’ confidence in
their online selections.”

OmniVu™ 3D takes MicroD’s popular ePreVue and OmniVue™ Roomplanner tools
to new levels of realism and interactive user experience. Previously,
these tools provided 2D visualization and space planning. Now with 3D
Product Visualization, customers can more realistically simulate in 3D
how different upholstery choices will look on their furniture
selections, plus view pieces with varieties of flooring, wall coverings,
trims, and accessories. With the 3D Product Composer, users can arrange
sectional sofas and other modular components in variety of
configurations, easily moving and connecting sections in different ways
and repositioning them within a virtual room.

OmniVue™ 3D’s AR capabilities blend the real world with the digital
realm. Users can scan a room they wish to furnish with their tablet
device or use an image they had previously stored and then simply drag
and drop different furnishings from the manufacturer’s or retailer’s
website into the scene. The solution works with live video as well as
customer-provided pictures. OmniVue™ 3D is fully integrated with the
MicroD OmniVue™ online merchandising and ecommerce platform, providing
an unparalleled shopping experience for consumers and making it seamless
for shoppers to move from the interactive 3D experience to purchasing.
Customers can use MicroD to help create 3D models or provide their own
3D models to be used within OmniVue™ 3D.

To bring this new solution to market, augmenting its own proven
technology, MicroD has partnered with Finland-based VividWorks, which
last year was named one of the most promising AR technology solution
providers by CIO Review. MicroD has an exclusive arrangement with
VividWorks to deliver this best-of-breed 3D technology to the North
American market.

MicroD’s latest developments help home furnishings brands and retailers
respond to surging online sales. E-commerce furniture sales were up 7.8
percent for the 2016 holiday season and are growing 11 percent annually
on their way to an estimated $32 billion by 2018, according to eMarketer
data. By 2021, furniture will account for nearly 10 percent of all U.S.
online sales, predicts Statistica.

To learn more or request an OmniVue 3D demonstration, contact Solutions@microdinc.com
or visit us at www.MicroDinc.com.


MicroD LLC
Mona Nigam, 704-927-3181
Executive Vice President