“Beautiful” insurance product recognized as “Innovation of the
HONG KONG–(BUSINESS WIRE)–MetLife, Inc. (NYSE: MET) announced that it won the Asia Insurance
Industry Award 2016 in the category of Innovation of the Year at an
award ceremony held in Macau on October 11th.
“MetLife is proud to have won this award for our Beautiful product,
valued-added services, and social media film for women,” said Ralph
Brunner, SVP, Global Marketing Strategy, Advanced Data Analytics.
“Beautiful was developed through consumer research, studying the needs,
wants, fears and aspirations of women across Asia. We created a product
that not only rewards women for improving their health, but one that is
readily usable if they face a health crisis. We would like to thank the
distinguished panel of judges and Asia Insurance Review for this
Beautiful provides access to fitness clubs, healthy meal guides, a
comprehensive women’s health check-up, and the opportunity to earn
rewards for improving one’s own health. But if the woman faces a
critical illness like cancer, there’s a health concierge to help find
the right doctor and book an appointment fast, and a health recovery
service to support the woman after she is discharged from hospital and
recovering at home.
First launched in June 2015 in Japan and November 2015 in Korea,
Beautiful is the first-of-its-kind health protection and lifestyle
services product. It addresses the needs of the fast-growing 30 to
50-year-old women’s segment and empowers them to lead beautiful and
healthy lives, as well as providing financial security and protection in
case of illness. In addition, MetLife’s innovative social media campaign
prepared “Beautiful” for Asia-wide launch, with an emotional video
receiving 15 million views in China, Hong Kong and Malaysia.
Beautiful was also recognized at the International Business Awards 2016
for Best New Product or Service of the Year, demonstrating its business
and social impact across the industry and Asia region.
The Asia Insurance Industry Awards 2016 are hosted by Asia Insurance
The panel of judges included insurance industry CEOs, industry leaders,
regulators and experts from across the Asia Pacific region.
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates
(“MetLife”), is one of the largest life insurance companies in the
world. Founded in 1868, MetLife is a global provider of life insurance,
annuities, employee benefits and asset management. Serving approximately
100 million customers, MetLife has operations in nearly 50 countries and
holds leading market positions in the United States, Japan, Latin
America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
MetLife Asia Ltd.
Ashia Razzaq, +852-2277-4172
Business Communications, Asia