Renowned Yoga Brand Kicks Off project:OM – a One Million Person
Rally Call to Support Breast Cancer Research and Community
LOS ANGELES & DALLAS–(BUSINESS WIRE)–Manduka, the world’s most respected brand in yoga, and Susan G. Komen,
the largest funder of breast cancer research outside of the U.S.
government, have partnered to launch “project:OM,”
a mindful movement to drive positive change on an epic level.
Project:OM’s debut event, taking place Mother’s Day weekend – Friday,
May 12 through Sunday, May 14 – gathers one million people to
participate in the world’s largest yoga class. The massive event aims
to unite individuals, families and the collective yoga community to
raise funds to support Susan G. Komen’s Bold Goal to reduce the current
number of breast cancer deaths by 50 percent in the U.S. by 2026.
“Regular exercise like yoga can help breast cancer survivors reduce
stress and anxiety and give a sense of control over their bodies. In
addition, women who get regular exercise have a lower risk of breast
cancer than those who are inactive. In fact, studies show exercise
appears to help to lower breast cancer risk by about 10 to 20 percent,”
said Susan G. Komen Senior Director of Health Education Susan Brown.
Beginning Wednesday, March 15, yoga practitioners of all levels can
to register to attend a project:OM event, including large-scale events
in major cities, thousands of local studio classes and a livestreamed
online yoga class led by renowned instructor Adrienne
Mishler. Through Susan G. Komen’s national network of nearly 100
local Affiliates and Manduka’s 900+ ambassadors, project:OM is slated to
be one of the yoga industry’s most important and impactful events, with
100 percent of all donations going directly to Susan G. Komen.
“The yoga community is one of the most passionate and driven groups of
people on the planet,” said Chairman and CEO of Manduka Michael Soenen.
“Engaging this community on a massive level is a great opportunity to
expose more people to the benefits of yoga while inspiring millions of
people across the country to participate and support this critical
Project:OM is also supported by Komen partners, Simon®,
of America. Simon is hosting yoga events at many of their shopping
centers across the U.S. With every $10 class donation, Simon customers
will also receive a discount card with offers from 15-25 percent off at
participating retailers. Longtime Komen partner WWE will host its own
onsite project:OM yoga class, taking place in Orlando, FL on Saturday,
April 1, the day before their biggest event of the year, Wrestlemania®,
along with social and digital programs.
Project:OM will also introduce an exclusive capsule collection
including: a beginner-focused and reversible yoga mat; yoga towels; mat
carrier strap; and men’s and women’s tees, tanks, and accessories. Susan
G. Komen will receive 10 percent of the retail sales price for each item
purchased between March 1 – Dec. 31, 2017 on Manduka.com
and at select yoga studios and retailers.
“We’re thrilled to be working alongside Manduka to encourage everyone to
live an active and healthy lifestyle and provide them with the tools
they need to get started today,” said Susan G. Komen Senior Vice
President of Development Christina Alford. “Participants are taking an
active role in changing their lives and the lives of millions of others,
as their funds will be used to support groundbreaking research and
community outreach programs across the U.S.”
Together with the generous $10 minimum suggested donation from its
project:OM yoga participants and sales of yoga gear, Manduka guarantees
a minimum donation of $250,000 to Komen to aid in funding breast cancer
research and community-based programs supporting people facing breast
cancer. Local project:OM yoga events can be found at projectOM.com.
Susan G. Komen and Manduka also encourage all supporters to follow a
frequent stream of project:OM updates on Facebook,
and share their experiences on social media using the hashtag #projectOM.
Project:OM is a purpose-driven mindful movement whose mission is to
drive positive change on epic levels. Founded by Manduka, the most
respected brand in yoga, in partnership with Susan G. Komen, the largest
funder of breast cancer research outside of the U.S. government,
project:OM pairs like-minded people and important causes to make
progressive change happen in our world. Project:OM’s debut event May
12-14, 2017, is a yoga class of one million people to benefit Susan G.
Komen’s vision of a world without breast cancer. One hundred percent of
donations will directly benefit Susan G. Komen’s bold goal to reduce
current breast cancer deaths by 50 percent in the U.S. by 2026.
For 20 years, Manduka has built a reputation as the world’s most
respected yoga brand. Known for its legendary PRO Mat, Manduka creates
high performance yoga mats, yoga towels, bags, props, and men’s and
women’s fitness apparel. Designed by yogis and trusted by teachers
worldwide, carefully selected and sustainable materials are paired with
thoughtful design to create innovative products that allow a community
of 4,000+ yoga studios, 900+ yoga ambassadors and over two million
customers across the globe to deepen their practice. Visit Manduka.com
or connect with us on social @mandukayoga.
About Susan G. Komen
Susan G. Komen is the world’s largest breast cancer organization,
funding more breast cancer research than any other nonprofit outside of
the federal government while providing real-time help to those facing
the disease. Komen has set a Bold Goal to reduce the current number of
breast cancer deaths by 50 percent in the U.S. by 2026. Since its
founding in 1982, Komen has funded more than $920 million in research
and provided more than $2 billion in funding to screening, education,
treatment and psychosocial support programs serving millions of people
in more than 30 countries worldwide. Komen was founded by Nancy G.
Brinker, who promised her sister, Susan G. Komen, that she would end the
disease that claimed Suzy’s life. That promise has become Komen’s
promise to all people facing breast cancer. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.