‘Love on Louisiana: An Essence Hometown Heroes Tribute’ Celebrates the Resilience of the Baton Rouge Community with Tina Knowles-Lawson, Solange Knowles and Kelly Rowland

Holiday Event in Partnership with BeyGOOD and Habitat for Humanity
Aims to Raise $1 Million to Aid Louisiana Flood Relief

NEW YORK–(BUSINESS WIRE)–On Sunday, November 20, Time Inc.’s Essence will join forces with Tina
Knowles-Lawson, Solange Knowles
and Kelly Rowland, with
support from Beyoncé and BeyGOOD, to host Love on
Louisiana: An Essence Hometown Heroes Tribute
celebrating the
resilience of the Baton Rouge community.

The holiday dinner and awards ceremony, set at Raising Cane’s River
Center, will honor standout students and teachers for their commitment
to serving and rebuilding their communities. With support from the City
of Baton Rouge and the State of Louisiana, the event will serve as a
call to action to raise $1 million to help families recover in the wake
of this summer’s catastrophic flooding, which produced 7 trillion
gallons of water—three times the rainfall total of Hurricane Katrina.

“We have continued to witness firsthand the strength of our long-term
partners in Louisiana in the aftermath of natural disasters, and it is
with great pride that we are partnering with Ms. Tina, Beyoncé, Solange,
Kelly and BeyGOOD to harness the resources of our collective networks
and join the community in rebuilding,” said Essence President Michelle

“Louisiana is a special place in my family’s history and we are
committed as a family to never forget the city and the people of Baton
Rouge,” said Tina Knowles-Lawson. “It breaks my heart to see the
unimaginable disaster and destruction caused by the flooding, and we
will stand and support every effort in place to help the people most

In addition to the award recognition, gift baskets containing donated
goods will be distributed to students, teachers and families who are
still largely affected by the severe flooding. The event will also
galvanize citizens from around the world to support Louisiana by
donating here
to fund new homes for local families via Habitat for Humanity of Greater
Baton Rouge.

“I extend my deepest appreciation to Ms. Tina Lawson, Essence and Time
Inc. for their commitment to helping the people of Louisiana,” said Gov.
John Bel Edwards. “The Essence family has a long and rich history with
our state and the ‘Love on Louisiana Tribute,’ which celebrates the
strength of our families and students, is especially meaningful. This is
the time of year when families, friends and communities come together.
Our people have endured many setbacks over the last several months, but
they are resilient and determined to come back stronger. But we cannot
do it alone and that is why it is so gratifying to know that you support
us and that your hearts are with Louisiana.”

“Baton Rouge is especially proud to host this event that not only
recognizes students and teachers who have contributed to rebuilding our
community, but will also raise much needed funds to help families
recover,” said Mayor-President Melvin L. “Kip” Holden. “The power that
these amazing sponsors bring to this event means it will be a tremendous
success, and they have our deepest appreciation.”

Join the conversation online by using the hashtag #LoveOnLouisiana and
by directing supporters to donate here.
Follow Essence on Instagram,
and Twitter
to learn more.

Partners for Love on Louisiana: An Essence Hometown Heroes Tribute
include Habitat for Humanity of Greater Baton Rouge and Brand Jordan.


Essence Communications Inc. (ECI) is the number one media company
dedicated to African-American women, with a multi-platform presence in
publishing, live events and online. The company’s flagship publication,
Essence magazine, is the preeminent lifestyle magazine for
African-American women, generating brand extensions, such as the Essence
Festival, Essence Black Women in Hollywood and Black Women in Music, the
Window on Our Women and Smart Beauty consumer insights series,
Essence.com and ventures in digital media (mobile, television and VOD).
For 46 years, Essence, which has a brand reach of 14.2 million, has been
the leading source of cutting-edge information and specific solutions
relating to every area of African-American women’s lives. Additional
information about ECI and Essence is available at www.essence.com.


Founded in 2013 during the Mrs. Carter Show World Tour, BeyGOOD is an
extension of Beyoncé’s charitable heart. Through impactful dynamic
partnerships, BeyGOOD’s mission is to set an example of giving back and
paying it forward while empowering others to do the same with what they
have in their own communities. BeyGOOD is built on the belief that we
are all in this together and each and every one of us can make a
difference by giving back.


Time Inc. (NYSE:TIME) is a leading content company that engages over
150 million consumers every month through our portfolio of premium
brands across platforms. By combining our distinctive content with our
proprietary data and people-based targeting, we offer highly
differentiated end-to-end solutions to marketers across the multimedia
landscape. Our influential brands include People, Time, Fortune, Sports
Illustrated, InStyle, Real Simple and Southern Living, as well as more
than 50 diverse titles in the United Kingdom. Time Inc. has been
extending the power of our brands through various acquisitions and
investments, including Viant, an advertising technology firm with a
specialized people-based marketing platform, The Foundry, Time Inc.’s
creative lab and content studio, and the People Entertainment Weekly
Network (PEN). The company is also home to celebrated franchises and
events, such as the Time 100, Fortune Most Powerful Women, People’s
Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the
Essence Festival and the Food & Wine Classic in Aspen.


Time Inc.
Dana Baxter, 212-522-1634
Bridgers, 212-522-1089