NEW YORK–(BUSINESS WIRE)–Justice is thrilled to announce a new national partnership with the
non-profit organization, Girls on the Run International. The three-year
partnership launched on January 15, 2017 in all U.S. Justice stores and
digital channels. Justice will support Girls on the Run through an
integrated campaign that incorporates the ‘Live Justice Values’: Live
Active, Live Connected, Live Together, Live Smart, Live Positive, and
Live Creative. These values directly correlate to the Girls on the Run’s
dedication to physical, activity-based, positive youth development
(PA-PYD) that inspire girls in 3rd through 8th grade to be healthy,
joyful and confident.
Throughout the spring campaign, Justice will feature a fully immersive
Girls on the Run experience across all channels that will drive
awareness and encourage tween girl participation in this valuable
program. The experience will include a digital community where
participants can share their stories and experiences, registration
stations in stores, as well as a t-shirt voting contest where all
proceeds benefit the program. Justice will also be supporting Girls on
the Run through significant associate volunteer opportunities.
“Our business focuses on building the self-esteem, health, and
well-being of young girls,” Justice President Lece Lohr said. “The
mission and values of Girls on the Run seamlessly align with Justice and
our values. We look forward to supporting programs that help girls gain
self-confidence at an early age—and dream big.”
Justice is dedicated to enhancing a tween girl’s self-esteem by
providing fun, fashionable and affordable apparel and lifestyle products
in a unique and interactive environment. By supporting Girls on the Run,
Justice will be helping to directly impact girls in 50 states and the
District of Columbia.
“We’re honored to partner with Justice as Girls on the Run’s mission of
inspiring girls to be joyful, healthy and confident is so beautifully
aligned with the Live Justice brand,” said Theresa Miller, vice
president of partnerships and development of Girls on the Run. “We are
excited to kick-off the partnership with the ‘Run Free, Live Justice’
campaign and are grateful for the support of Justice retail store
associates and customers nationwide.”
To get involved with Girls on the Run in your area, click
here to find your local council.
here to find a Justice store location near you.