JOANN Partners with Girl Scouts of the USA to Ignite Innovation and Positive Change

Multi-million-dollar partnership supports female leadership through
Girl Scout Rewards program, donations, and special events

NEW YORK–(BUSINESS WIRE)–JOANN Stores is teaming up with Girl Scouts of the USA (GSUSA) to
encourage Girl Scouts, volunteers, and families to explore their
individual creativity while having a positive influence on the world.
With its new Girl Scout Rewards program, the nation’s leading craft and
fabric retailer is offering 15 percent off all eligible purchases for
Girl Scouts’ more than 2.6 million members, allowing troops to create,
grow, and learn even more, with an additional 2.5 percent of each
purchase going back to GSUSA. Through the multi-million-dollar
partnership, JOANN will also offer in-kind education, recruitment
support, and in-store events across the U.S.

“As a Girl Scout alumna, I can personally attest to the impact this
organization has on young women everywhere,” said Jill Soltau, President
and CEO of JOANN. “We aim to inspire the creativity in all of us and to
bring new ideas to life through people’s hands, hearts, and minds. Girl
Scouts shares our passion for bringing imagination to action, and has
been empowering its members to create positive change for more than 100
years. Through JOANN’s Girls Scout Rewards program, we’ll be able to
help members of the Girl Scout Movement take their creative activities
even further, and help make a lasting impact on the world. Our
partnership is a terrific match, and we look forward to supporting this
mission together.”

In addition to enabling troops to explore more creative opportunities,
JOANN guarantees that a minimum of $1.5 million from the Girl Scout
Rewards program will go back to GSUSA over the next three years,
demonstrating its deep commitment to girls’ leadership development.
These funds will support GSUSA’s mission to build girls of courage,
confidence, and character who make the world a better place. GSUSA
offers girls the opportunity to develop leadership skills through
programming focused on science, technology, engineering, and math
(STEM); the outdoors; life skills; and entrepreneurship. Through fun,
educational activities and special events held at its stores throughout
the year, JOANN will also help girls learn new skills and give back to
their communities.

“We are truly excited to partner with JOANN, with the goal of our
collaboration to inspire members of our Movement to channel their
creativity as a force for positive change within their communities,”
said GSUSA CEO Sylvia Acevedo. “Data shows that our girls are innate
makers, and Girl Scouts designs experiences that allow them to embrace
their sense of ingenuity―a passion JOANN shares as well. Girl Scouts
offers a creative atmosphere where girls can develop important
leadership skills within a supportive, all-girl environment. I encourage
everyone to join in the festivities on September 23 at JOANN’s Girl
Scout Day to learn more about our organization and all the fantastic new
programming we have added in the fundamental areas of STEM and the

New and current Girl Scout members can learn more about what JOANN is
doing to support Girl Scouts and be verified for a Rewards card at
or via the JOANN app, using their troop number, council name, or Girl
Scout membership ID. Staff members from GSUSA and Girl Scout councils
are also eligible to join JOANN’s Girl Scout Rewards and can begin
saving immediately in anticipation of fall back-to-troop season.

The collaboration will kick off its first national in-store event with
JOANN’s Girl Scout Day on Saturday, September 23. During this event,
Girl Scouts and their families are invited to connect with their local
JOANN store managers to enjoy special promotions, activities, and
refreshments. Those not affiliated with Girls Scouts who are interested
in the organization can learn more about local troops and how to join,
while Girl Scout members can register for their reward cards and begin
saving immediately.

“Few organizations have such breadth and lasting impact,” Soltau added.
“We couldn’t be more proud to enter into this partnership with GSUSA,
and to continue fostering innovation and growth among future generations
of female leaders.”


For nearly 75 years, JOANN has inspired creativity in the hearts, hands,
and minds of its customers. From a single storefront in Cleveland, Ohio,
the nation’s leading fabric and craft retailer has grown to include more
than 865 stores across 49 states and an industry-leading e-commerce
business. With the goal of helping every customer find their creative Happy
, JOANN serves as a convenient single stop for all of the
supplies, guidance, and inspiration needed to achieve any project or
passion. For store locations, project ideas, and a full product
offering, visit

We’re Girl Scouts of the USA

We’re 2.6 million strong—1.8 million girls and 800,000 adults who
believe in the power of every G.I.R.L. (Go-getter, Innovator,
Risk-taker, Leader)™ to change the world. Our extraordinary journey
began more than 100 years ago with the original G.I.R.L., Juliette
Gordon “Daisy” Low. On March 12, 1912, in Savannah, Georgia, she
organized the very first Girl Scout troop, and every year since, we’ve
honored her vision and legacy, building girls of courage, confidence,
and character who make the world a better place. We’re the preeminent
leadership development organization for girls. And with programs from
coast to coast and across the globe, Girl Scouts offers every girl a
chance to practice a lifetime of leadership, adventure, and success. To
volunteer, reconnect, donate, or join, visit


Amanda Hayes, Corporate Communications Manager