It’s Yoee Time! Yoee Baby Becomes Most Funded Baby Toy on Kickstarter Raising $35,663

New Interactive Newborn Bonding Toy Shipping in Time for Holiday 2016

, the world’s first toy designed for interactive newborn play
and development, today announced the successful close of its Kickstarter
crowdfunding campaign. In just thirty days, Yoee Baby became the most
funded baby toy ever, raising $35,663 with 650 backers.

“When we met our initial goal in just five days, we were thrilled to see
the parenting community embrace the concept of an interactive bonding
toy that helps them playfully connect with babies from day one,” said
Jillian Lakritz, founder of Yoee Baby. “To finish out the campaign as
the most funded baby toy ever on Kickstarter further validates the
product’s appeal and gives us momentum to launch sales online and at
specialty baby products retailers around the country.”

A revolutionary baby toy, Yoee Baby’s characters each feature a soft,
feather-like tail that is designed to caress baby, stimulate their
senses and make them giggle, smile and coo. Spending “Yoee Time” with
baby also helps promote sensory development, body awareness, language
development, gross motor skills and fine motor skills, making it more
than just a toy.

Yoee Baby features include:

  • Feather-Like Tail
  • Easy-to-Grab Handle
  • Irresistibly Soft Fabrics
  • Gentle Rattle & Crinkles Inside
  • Silicone Teether
  • High Contrast Colors
  • Playful Characters
  • Chew-Safe Tag
  • Machine Washable

Yoee Baby comes in four colorful characters – Lion, Kitty, Puppy and
Monkey – and retails for $24.99. Orders will ship the first week of
December, arriving just in time for baby’s first holiday season. Yoee
Baby is available from and more than 80 boutique retailers
across the country.

For more information on Yoee Baby, please visit

About Yoee Baby:

Inspired by equal parts love and science, Yoee Baby was founded in 2015
after new mom, Jillian Lakritz, realized that the baby toys that were
currently on the market were either not age-appropriate for a newborn or
only created one-sided interactions with her baby. Noting an increasing
body of research that affirms babies are born to play, Jillian created a
toy that allows parents and babies to play together in ways that foster
early childhood development skills that last a lifetime. In October
2016, Jillian launched a Kickstarter campaign with a goal of reaching
$20,000 in funding with pre-ordered Yoees shipping in December 2016. For
more information, visit
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Godfrey Sanders PR
Kristina Godfrey, 949-933-3679