IRI’s Chris DuBois to Discuss Food Transparency and Social Strategy During Urner Barry’s 2017 Executive Conference




Chris DuBois, Senior Vice President, Strategic Accounts, IRI®



Consumers’ shopping and eating habits continue to evolve as they
demand foods with better-for-you attributes, but that also feature
transparency in how the product was made and how that process
relates to their personal values. At the Urner Barry 2017
Executive Conference & Marketing Seminar, IRI’s Chris DuBois will
deep-dive into how brands that leverage key cultural values in
marketing their products can drive growth during his session
titled, “Food Transparency and Social Strategy: Finding the
Best Path for Growth.”



As the perimeter continues to gain traction as the fastest-growing
part of a store, retailers are increasingly invested in meeting
shoppers’ demands for next-level transparency. The type of
transparency consumers want goes deeper than can be addressed by
such simple food labels as “no antibiotics ever” or “organic” —
rather, customers want to know how and where their food was
developed, how animals were treated and how the food will impact
their lifestyles over time. According to research by IRI and FMI,
retailers that invest in developing strategies to educate consumers
and increase transparency can capture as much as 40 percent more
consumer dollars than products that don’t share the same information.


Tuesday, May 2, 2017, 1-2 p.m. PDT


Barry’s 2017 Executive Conference & Marketing Seminar

Caesars Palace Las Vegas Hotel & Casino
3570 S. Las Vegas Blvd.
Las Vegas, NV 89109

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore,
Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors,
MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, Simulmedia,
SPINS, Survey Sampling International, Univision 
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure that your business can leverage data at


IRI Contact:
Shelley Hughes
+1 312.474.3675