IRI Forms Strategic Alliance with Freshub

Innovative Relationship Is First to Combine Internet of Things–Based,
Smart Kitchen Data With Broader Consumer Data and Analytics

CHICAGO & PETACH TIKVA, Israel–(BUSINESS WIRE)–IRI®, the global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
announced today that it has entered into a strategic alliance with
Freshub, the pioneer of Smart Kitchen Commerce solutions that brings
together grocery retailers and appliance manufacturers to make the
IoT-driven Smart Kitchen a reality. The new relationship will enable IRI
and Freshub to provide retailers with relevant, dynamic and actionable
information based on traditional data sources, as well as IoT-based data

“This strategic alliance with Freshub will combine IRI’s unmatched
consumer data assets and expertise in analytics with Freshub’s Smart
Kitchen commerce data to present unprecedented new opportunities for
marketers to better understand the shopping decisions consumers are
making in their homes,” said IRI Retail President David Hoodis. “Retail
and CPG companies can more rapidly adapt to the demands of today’s
connected consumers by offering effortless and efficient shopping

“Embedded in the appliances of some of the world’s most prominent
connected kitchen device manufacturers, Freshub technology offers
consumers the ease and convenience of adding products to digital
shopping carts simply by scanning product bar codes or using via voice
commands,” says Freshub Chief Executive Officer Iri Zohar. “We provide
presence in consumer homes at the critical point of purchase
decision-making, complementing and seamlessly enhancing any existing
shopper experience.”

In connection with this alliance, IRI and Freshub clients will now have
the ability to target household-level product recommendations and enjoy
direct access to rich “alternative products” suggestions. The
relationship also will spur development of a range of additional
innovative features, such as product-level health indicators.

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore, Experian,
GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors,
MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, Place IQ,
Research Now, Simulmedia, SPINS, Survey Sampling International, Univision

and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at

About Freshub

Freshub is a leading Smart Kitchen Commerce ecosystem business adviser,
technology provider and systems integrator. The company brings grocery
retailers and appliance manufacturers together to make the smart kitchen
a reality, offering direct access to online supermarkets via such
kitchen appliances as connected microwaves, countertop music players and
smart bins. Consumers can add products to their digital shopping carts
by simply scanning grocery items and packages in front of appliances or
naturally issuing voice commands.

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Shelley Hughes
+1 312.474.3675
Ruthie Weitz-Leopold