Domingo 18 de Noviembre 2018

IRI Explores Confectionary Trends During the National Confectionary Association’s 2017 State of the Industry

–(BUSINESS WIRE)–IRI:

 

WHO:

Sally Lyons Wyatt, Executive Vice President & Practice
Leader, Client Insights, IRI®

Larry Levin, Executive Vice President, Consumer and Shopper
Marketing & Thought Leadership, IRI

 

WHAT:

Since permissible treating is a given, and an important way of
life among today’s U.S. shoppers, IRI’s Sally Lyons Wyatt and
Larry Levin will present the latest candy and snacks insights
during the annual NCA State of the Industry. In their session, “State
of the Industry,”
they will explore the latest confectionery
sales trends and provide a detailed account of what key products,
marketing, and consumer preferences are driving today’s strong
passion for candy. They also will take an in-depth look at the
state of snacking and the influence of snacking on the
confectionery category.

 

WHY:

The confectionary category has skyrocketed into a $25 billion
industry thanks to the impact of place, product, promotion and
passionate consumers. As permissible treating becomes even more
prevalent, it’s imperative that the industry reaches across the
aisle to create winning opportunities.
 

WHEN:

Tuesday, March 7, 2017, 8:30 a.m.–12 p.m. ET
 

WHERE:

NCA
2017 State of the Industry

Trump National Doral
4400 NW 87th Ave.
Miami, FL 33178
 

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe,The Boston Consulting Group, comScore, Experian,
GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint,
Millward Brown Digital, Mu Sigma, Oracle, Simulmedia, SPINS, Survey
Sampling International, Univision
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure that your business can leverage data at www.iriworldwide.com.

Contacts

IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675