IRI Explores Confectionary Trends During the National Confectionary Association’s 2017 State of the Industry




Sally Lyons Wyatt, Executive Vice President & Practice
Leader, Client Insights, IRI®

Larry Levin, Executive Vice President, Consumer and Shopper
Marketing & Thought Leadership, IRI



Since permissible treating is a given, and an important way of
life among today’s U.S. shoppers, IRI’s Sally Lyons Wyatt and
Larry Levin will present the latest candy and snacks insights
during the annual NCA State of the Industry. In their session, “State
of the Industry,”
they will explore the latest confectionery
sales trends and provide a detailed account of what key products,
marketing, and consumer preferences are driving today’s strong
passion for candy. They also will take an in-depth look at the
state of snacking and the influence of snacking on the
confectionery category.



The confectionary category has skyrocketed into a $25 billion
industry thanks to the impact of place, product, promotion and
passionate consumers. As permissible treating becomes even more
prevalent, it’s imperative that the industry reaches across the
aisle to create winning opportunities.


Tuesday, March 7, 2017, 8:30 a.m.–12 p.m. ET


2017 State of the Industry

Trump National Doral
4400 NW 87th Ave.
Miami, FL 33178

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