Introducing Whistle 3 – The Tracker Making Pet Care Smarter, Faster, and More Reliable

Pet tech leader unveils smaller and more accurate GPS and activity
monitor for dogs and cats

the market leader in pet tracking and monitoring devices, today
announced its next generation product, Whistle
, at the 2017 Consumer Electronics Show (CES) in Las Vegas.

Created to quickly locate a lost pet and proactively track daily
exercise, Whistle 3 improves upon the most popular elements of the
brand’s market-leading pet devices. By combining continuous location
tracking with upgraded activity monitoring, the team at Whistle has
built a best-of-breed pet tracking device and companion mobile app to
make pet care more intelligent and intuitive.

Expanding upon the previous award-winning Whistle pet tracker platform,
Whistle 3 includes industry-first features designed to address the most
common needs of pet owners, including:

  • Faster and more accurate location tracking. A brand new
    wireless infrastructure using Wi-Fi, Bluetooth, cellular and GPS
    technology enables pet owners to get faster escape alerts and quickly
    track down a lost pet using their smartphone.
  • Multiple custom safe places. The app’s improved geofencing
    feature means pet owners can now create multiple safe places for the
    home, office, or dog-friendly vacation spot.
  • Brand new Whistle 3 app. The mobile app has been completely
    redesigned from top to bottom based on real-life user experiences with
    pet loss and activity tracking. The setup process has been
    dramatically simplified and the new framework creates a platform for
    interesting future applications, including clinical trials,
    partnership APIs, and more.
  • Redesigned to fit more pets of all shapes and sizes. Whistle 3
    hardware underwent a total overhaul, resulting in an on-collar device
    that is 50% smaller than previous models, weighs less than an ounce,
    and is both durable and waterproof to go anywhere a pet does.

“Until Whistle entered the market, pet loss intervention and
preventative care was a system of hoping for the best without much
reliable information about your pet’s specific needs,” said Ben Jacobs,
CEO and Co-founder of Whistle. “With the largest database of pet
location and activity data, we can better understand how to prevent the
biggest risks our pets face – like loss and obesity-related illnesses.
Our goal with Whistle 3 is to make the world of pet care smarter, and
more responsible, so pet owners can have peace of mind while they focus
on the best parts of sharing life with a pet.”

Americans are spending more money on pet care than ever before. This
year the pet industry is projected
to take in $63 billion
, according
to the American Pet Product Association (APPA)
. The market for pet
care devices alone will exceed $2
billion by 2023
. Founded in 2012 and one of the earliest entrants to
the pet care technology market, Whistle has helped bring pet-first
solutions to market. To date, Whistle has sold roughly 200,000 devices
to pet owners who want to keep better track of their pet’s location and
daily activity.


Whistle 3 will be available later this month for $79.95 (MSRP) on The required Whistle subscription provides continuous
national cellular coverage to ensure you can locate a pet anywhere there
is cell service. Plans start at $6.95 a month and top out at $9.95 a
month. The free mobile app will be available for iOS and Android users,
in the App Store and Google Play Store.


Whistle will continue to support the original Whistle app and related
devices (Whistle Activity Monitor, Tagg Pet Tracker, Tagg GPS Plus,
Whistle GPS Pet Tracker) with no interruption to service. The brand
doesn’t have plans to switch off the service, and remains committed to
all Whistle users. The original Whistle GPS Pet Tracker is still
available for purchase while supplies last at Best Buy,, and


WHISTLE® is the pet tech brand born out of a love for pets.
Founded in 2012 by Ben Jacobs, Steven Eidelman, and Kevin Lloyd, Whistle
is on a mission to equip pet owners with simple tools that help them
stay connected to their pets from anywhere. Today, Whistle leads the
industry in innovation with Whistle 3 GPS Pet Tracker & Activity
Monitor, the most reliable all-in-one pet device. For more information
about Whistle visit,


Julia Waneka