Introducing NOMI Beauty: A Beauty Company Powered by Artificial Intelligence, Offering On-Demand Hair & Makeup Services in Luxury Hotels

NEW YORK–(BUSINESS WIRE)–#NOMIBeauty–What happens when Artificial Intelligence and on-demand beauty services
check into a luxury hotel? Introducing NOMI Beauty, a luxury beauty
platform that sends elite hair stylists and makeup artists to transform
female travelers in the privacy and comfort of their hotel rooms. By
creating groundbreaking artificial intelligence to streamline the
scheduling process, and a proprietary back end, NOMI Beauty has taken
the business of beauty into the future – becoming the first on-demand
beauty company to have an open API. With a highly-coveted Oracle
partnership, which allows them to integrate into partner hotels’
management and payment systems, NOMI Beauty is revolutionizing the way
hotels do business. Officially launching at select Highgate properties
in New York City including The Quin, WestHouse, and The Knickerbocker,
as well as the InterContinental Times Square and The Refinery Hotel,
NOMI Beauty makes ordering a blowout as easy as ordering room service.

NOMI Beauty was founded by Nikki Robinson, a celebrity makeup artist,
marketing strategist and Fortune 500 beauty innovator turned
entrepreneur. When Robinson uncovered that the hotel market was being
underserved by luxury salons despite the fact that female travelers want
and need these services, she set out to create NOMI Beauty. Convinced
that on-demand beauty could offer women their underlying desire for the
luxury of more time, she and her co-founder built Lorelei,
an artificial intelligence technology to match every appointment request
with an available hair stylist or makeup artist.

“Women today are simultaneously working, raising families and traveling,
making time the most luxurious, valuable commodity there is, and they
want to look good,” says Robinson. “That is why my mission is to harness
the transformative power of beauty and couple it with the most efficient
scheduling operation in the world – giving time back to both NOMI Beauty
clients and NOMI Beauty artists. NOMI Beauty serves as a travel
companion and our #WomenGoingPlaces culture provides a dependable,
professional confidant who can make a woman ‘own the room’ at a gala,
hold her head up before a morning presentation, style a mom as she is
feeding her baby, or give a woman a confidence boost with a smokey eye
before a night out. NOMI is about more than on-demand beauty, it’s
on-demand empowerment – looking good has never been this easy.”

NOMI Beauty launches in New York City at select partner hotels, with
plans to roll out nationwide in 2017. Services are priced $95 for a
blowout, $105 for a makeup application and $300 for a makeup lesson for
two (all +tax and gratuity). Booking is available via the hotel’s
concierge desk, the NOMI Beauty App or

Follow NOMI Beauty on Instagram @nomibeauty #WomenGoingPlaces, visit
or download the app to book today.

About NOMI Beauty: NOMI Beauty is a beauty-tech company that
partners with luxury hotels to provide on-demand hair and makeup
services to hotel guests. Their dual mobile and web platform make it
just as easy to order a blowout as it is to order room service. Founded
by Nikki Robinson, a celebrity makeup artist and Fortune 500 beauty
innovator and marketing strategist turned entrepreneur, the NOMI Beauty
team is comprised of established hair and makeup artists who have worked
with clients ranging from A-List celebrities to top fashion houses.
Powered by an Artificial Intelligence scheduling technology named
Lorelei, NOMI Beauty is for #WomenGoingPlaces.


Emily Torrans, 212-343-3920