Intel, Disney Light Up the Sky Over Walt Disney World Resort with New ‘Starbright Holidays’ Drone Show

Marks Public Debut of New Intel® Shooting StarTM
Drone Fleet in the U.S.


  • Intel and Disney demonstrate future of light shows with holiday
    show-drone performance at Disney Springs at Walt Disney World Resort.
  • Innovative Intel® Shooting StarTM drones are
    super light and designed for customizable commercial entertainment
    light shows.
  • Collaboration exemplifies how the two companies continue to push the
    boundaries of what’s possible to create an amazing entertainment

SANTA CLARA, Calif.–(BUSINESS WIRE)–Intel and Walt Disney Parks and Resorts are collaborating on an
innovative new holiday experience that will take place at the Walt
Disney World Resort in Florida over the holiday season. Using all-new
Intel® Shooting StarTM drones, the “Starbright
Holidays – An Intel Collaboration” show will paint colorful images
across the sky at the Disney Springs shopping, dining and entertainment

“Starbright Holidays – An Intel Collaboration” marks the first time a
show-drone performance of this scale has ever been performed in the
United States. It will feature 300 Intel Shooting Star drones in a
choreographed aerial performance set to holiday-themed music. The show
also marks the U.S. public debut of the Intel Shooting Star drone – a
new type of unmanned aerial vehicle (UAV) specifically designed for
entertainment purposes such as festivals, air and light shows. Fact
the ‘Starbright Holidays’ Drone Light Show

“We are excited to work with Walt Disney Imagineering to bring a fresh
and innovative approach to its world-renowned light shows,” said senior
vice president and general manager of Intel’s New Technology Group, Josh
Walden. “Together, we worked to tackle a new frontier in entertainment,
picturing the sky as our canvas and flying lights as ink.”

The “Starbright Holidays – An Intel Collaboration” light show will
invite guests to Disney Springs to look up to the sky this holiday
season and make a special wish. Overhead an aerial ballet of
holiday-themed animations will sparkle in the night sky using Intel
Shooting Star drones. The performance will be accompanied by a specially
orchestrated score of seasonal classics.

When combining the cutting-edge technology from Intel and the limitless
creativity from Disney, the two companies were able to rethink what’s
possible and create an amazing new entertainment experience.

“We are thrilled to collaborate with Intel on this exciting
entertainment experience,” said Jon Snoddy, Walt Disney Imagineering
Research & Development Studio Executive. “By combining our technological
capabilities, we will be able to light up the sky this holiday season.”

Intel Shooting Star Drone

Designed to be lightweight, the Intel Shooting Star drone is composed of
a Styrofoam body and plastics and weighs in at just 280 grams, or less
than the weight of a volleyball. The purpose-built quadcopter show drone
is also equipped with LED lights that can create over 4 billion color
combinations and easily be programmed for any animation. With the
improved software and interface, a light show can now be done in a
matter of days, instead of weeks or months. Additionally, all 300 Intel
Shooting Star drones can easily be controlled by one computer. For full
details on the Intel Shooting Star, visit the fact

The “Starbright Holidays – An Intel Collaboration” show joins other
holiday enhancements at Disney Springs, including a brand-new Christmas
Tree Trail, special seasonal entertainment, meet and greets with Santa,
and festive decor throughout all four neighborhoods – Town Center, The
Landing, West Side and Marketplace.

About Intel

Intel (NASDAQ: INTC) expands the boundaries of technology to make the
most amazing experiences possible. Information about Intel can be found

About Disney Springs

Disney Springs is a one-of-a-kind Disney experience, treating guests by
day and night to great dining, shopping and entertainment amid beautiful
open-air promenades, flowing springs and waterfront charm. Offering an
air of sophisticated grace and design that harkens to Florida’s
waterfront towns at the turn-of-the-century, Disney Springs is home to
four distinct, outdoor neighborhoods: The Landing, Town Center,
Marketplace and West Side. Nearing completion in 2016, Disney Springs
has been undergoing the largest expansion in its history to double the
number of shops, restaurants and other venues for guests to explore,
which will result in more than 150 establishments. Disney Springs is
part of Walt Disney World Resort, located in Lake Buena Vista, Fla.

Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.

*Other names and brands may be claimed as the property of others.


Krystal Temple, 480-552-1760