Indian Motorcycle and Zac Brown Band Team up to Surprise Veterans During Atlanta Charity Ride

Ride around Atlanta wrapped-up as band entertained and delighted
veterans with a surprise impromptu acoustic performance

MEDINA, Minn.–(BUSINESS WIRE)–$PII #CampSouthernGround–In honor and recognition of Veterans Day, Indian
®, America’s first motorcycle company, paid tribute to our
nation’s veterans with a day of gratitude and a motorcycle ride on the
outskirts of Atlanta. In partnership with Zac
Brown Band
, the Indian Motorcycle Riders Group and charity partner Veterans
Charity Ride to Sturgis
, the ride kicked-off Wednesday morning
beginning at Indian Motorcycle of Marietta and ending at the campus of Camp
Southern Ground
, Zac Brown’s non-profit passion initiative, in

The ride hosted more than 100 riders and veterans from California all
the way to Virginia, in addition to Indian Motorcycle Riders Group
(IMRG) members from Tennessee, Alabama and Georgia. Veterans and other
participants were welcomed by breakfast and a kick-off tribute delivered
by Steve Menneto, President of Motorcycles for Polaris Industries, who
joined the veterans for the day. The scenic ride lasted two hours and
traveled through the outskirts of Atlanta. The full day of events
dedicated to saluting all American military veterans culminated in lunch
and a surprise acoustic performance by Zac Brown Band at Camp Southern

“All of us at Indian Motorcycle are honored and humbled to continue our
steadfast support of America’s military personnel, their families and
our veterans, whom we proudly salute today on Veteran’s Day,” said Steve
Menneto. “I thank the more than 100 veterans and IMRG riders who took
part in this epic day of motorcycle comradery. I would also like to
thank Zac Brown Band and their team for their support of our troops, and
for making this a legendary event.”

Along for the ride and day’s events were four representatives of the
‘Veterans Charity Ride to Sturgis,’ which provides two-wheeled
motorcycle therapy for wounded and amputee American military veterans.
This past summer marked the second straight year Indian Motorcycle has
sponsored this very special charity ride, which departed from Los
Angeles en route to the 76th annual Black Hills Rally through
some of America’s most scenic landscapes.

Southern Ground
is a non-profit organization founded by Zac Brown,
with a mission to provide extraordinary experiences for children to
recognize and magnify the unique gifts within themselves and others in
order to profoundly impact the world. Camp Southern Ground places a
special emphasis on those with neuro-developmental disorders, as well as
children from military families and those with social or emotional

Indian Motorcycle partnered with Grammy® award-winning and
multi-platinum artists Zac Brown Band in May 2015 as ambassadors for the
iconic American motorcycle brand. The band, an avid group of motorcycle
riders, supports Indian Motorcycle through various events and
initiatives across the country.

Indian Motorcycle has a proud military history, providing bikes to the
war efforts in both WWI and WWII as well as supporting a host of
military programs and events over the course of many decades. Zac Brown
Band has a long history of supporting the U.S. military as well. The
band members are USO tour veterans who have entertained more than 20,000
troops. In partnership with Indian Motorcycle and the USO, Zac Brown
Band met with select troops on some stops of their 50-city North
American Stadium Tour, crossing the country in support of their recently
released ‘JEKYLL + HYDE’ album, which garnered their third consecutive
number one ranking on the Billboard 200.

“It was an honor and a privilege to be a part of this day and the band
is proud to have played a small role in making this day special for our
veterans,” said Zac Brown. “Camp Southern Ground was proud to host this
special event and welcomes our nations veterans today and every day.”

Three-time GRAMMY winners and
multi-platinum artists Zac Brown Band are one of music’s most heralded
acts. Their latest platinum-certified album ‘JEKYLL + HYDE’ (Southern
Ground Artists/John Varvatos Records/Big Machine Label Group/Republic
Records) marks the band’s fourth consecutive #1 debut on the Billboard
200 chart. With three platinum-selling albums, ‘Uncaged,’ ‘You Get What
You Give,’ ‘JEKYLL + HYDE’ and 5X platinum ‘The Foundation,’ along with
their 2013 project ‘The Grohl Sessions Vol. 1,’ the band has sold over
25 million singles and eight million albums to date. They have earned a
historic series of fifteen #1 hit radio singles and are only the second
artist to top both the country and active rock formats. Zac Brown Band
broke three Fenway Park records with back-to-back sold-out concerts
during their “BLACK OUT THE SUN” 2016 Tour: the most tickets sold for a
single concert, the most tickets sold over two nights of concerts by the
same artist, and the first band to sell out seven consecutive shows over
three years. The band reached another milestone in Camden, NJ, packing
25,227 people into BB&T Pavilion — the best-attended show in the
venue’s 22-year history. Zac Brown Band is managed by ROAR, a Beverly
Hills-based artist and brand management company. The band is also
represented by CAA, public relations firm Shore Fire Media and strategic
digital marketing agency Girlilla Marketing. Additional information can
be found at

Indian Motorcycle Company, a
wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is
America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle
has won the hearts of motorcyclists around the world and earned
distinction as one of America’s most legendary and iconic brands through
unrivaled racing dominance, engineering prowess and countless
innovations and industry firsts. Today that heritage and passion is
reignited under new brand stewardship. To learn more, please visit

Polaris Industries Inc. (NYSE: PII) is a
global powersports leader with annual 2015 sales of $4.7 billion.
Polaris fuels the passion of riders, workers and outdoor enthusiasts
with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road
vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles;
VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles;
SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and
RUSH® snowmobiles. Polaris enhances the riding experience with parts,
garments and accessories sold under multiple recognizable brands, and
has a growing presence globally in adjacent markets with products
including military and commercial off-road vehicles, quadricycles, and
electric vehicles.



Megan Kathman, 651-785-3212