Lunes 16 de Julio 2018

IKEA to Offer Swedish Food, Fun, Furnishings, Convenience and Spaciousness When Its Relocated Burbank Store Opens Wed., Feb. 8

BURBANK, Calif.–(BUSINESS WIRE)–IKEA, the world’s leading home furnishings retailer, today announced
that when its new IKEA Burbank store opens on February 8, it will
recognize loyal, enthusiastic customers by giving away thousands of
dollars in gift cards and merchandise – including an iconic
LANDSKRONA sofa for each of the first 26 adults in line,
and a
POANG armchair for the next 100
. Other highlights include
a mystery envelope containing either a gift card or buy-one-get-one free
food item, and a chance for 10 customers to win $1,000.

Customers may begin lining up at 6 a.m. PST on Wednesday, February 8 – 3
hours before the store’s opening at 9 a.m. PST. Burbank Mayor Jess
Talamantes and store manager Jeff O’Shaughnessy will officially open the
store.


The 456,000 square-foot New IKEA Burbank, and its 1,700 parking spaces,
is located on 22 acres west of San Fernando Boulevard and south of
Providencia Avenue – less than one mile from the company’s oldest store
in the Western United States. (The original IKEA Burbank store – which
opened in 1990 at 242,000 SF – will be closing its doors permanently on
Saturday night, February 4, 2017.) The new Burbank store reflects the
unique architectural design for which IKEA is known worldwide, and
includes a rooftop solar array – consistent with the solar presence at
90% of U.S. IKEA locations, as well as six electric vehicle charging
stations, and – in addition to selling only LED lighting – LED fixtures
for use inside and outside the building.

The February 8 ceremony also will include IKEA Burbank’s four current
coworkers who have been at IKEA since the original store opened 26 years
ago raising the U.S. and California flags, and Honorary Swedish Consul
General for California Barbro Osher raising the Swedish flag. Individual
store coworkers will sing the American National anthem and “America the
Beautiful,” and representatives from SWEA will sing the Swedish National
anthem prior to opening remarks. Entertainment for customers waiting in
line will begin at 6 a.m. PST. “Just as this New IKEA Burbank store will
offer an enhanced way of shopping for the home, we want customers
waiting in line to visit our new, bigger store to enjoy the unique
experience too,” said Jeff O’Shaughnessy, IKEA Burbank store manager.
Store visitors will have opportunities to enjoy benefits from the grand
opening of the New IKEA Burbank, including:

Wednesday, February 8, 2017

  • Rest Assured – The first 26 adults (18 & older) in the New IKEA
    Burbank on February 8, 2017 will receive a free LANDSKRONA sofa, in
    honor of the 26-year IKEA presence in Burbank.
  • Take a Seat (And We Mean Take It!) – The next 100 adults (18 &
    older) in the New IKEA Burbank on February 8, 2017 will receive a free
    POÄNG armchair.
  • For the (Truly) Young at Heart – The first 100 children (17 &
    younger) in the New IKEA Burbank on February 8, 2017 will receive a
    free FAMNIG heart-shaped soft toy.
  • Pick a Card, Any Card – The first 2,500 adults (18 & older) in
    the New IKEA Burbank on February 8, 2017 will receive a random prize
    envelope with Gift Cards ranging from $10 to $250, or a “Buy One, Get
    One Free” cinnamon bun, hotdog or soft-serve frozen yogurt voucher.
  • Happy Birthday to You and Us – The first 100 adults (18 &
    older) bringing proof to the New IKEA Burbank on February 8, 2017
    their birthday is the same as the store’s will receive a gift card for
    $52, reflecting twice the length of time since IKEA Burbank opened 26
    years ago.
  • Enter our Home, Enter to Win – From February 8 through February
    12, 2017, visitors to the New IKEA Burbank may enter a drawing to win
    one of ten $1,000 IKEA Gift Cards through the IKEA FAMILY loyalty
    program. IKEA is matching the prizes (a total of $10,000) with a
    donation of home furnishings to Family Service Agency of Burbank, a
    local organization that treats the mental and emotional well-being of
    children, adults and families suffering silently.

In addition to this contribution reflecting the new store’s aim of
providing home furnishings to people in need, IKEA also is donating
furnishings for the bedrooms, dining rooms and living rooms to 18
shelters/transitional homes in the area with products remaining from the
original store.

In the meantime, though, the New IKEA Burbank will welcome loyal,
enthusiastic customers in the brand new building.

ADDITIONAL OFFERS AT THE NEW IKEA BURBANK

The New IKEA Burbank is a fun day out for the family with:

  • Småland, a supervised children’s play area (for children 37”-54” in
    height) that replicates the look of a typical Swedish farmhouse and
    forest;
  • Additional play areas throughout the store, offering activities for
    kids shopping with parents;
  • A “Children’s IKEA” area in the Showroom that also offers fun,
    interactive play; and
  • Attention-to-detail amenities such as family-friendly parking,
    strollers and baby care rooms.

No shopping on an empty stomach at the New IKEA Burbank because:

  • The IKEA Restaurant opens 30 minutes earlier than the store for a full
    hot breakfast, including scrambled eggs, potatoes and turkey sausage
    for only $1.00.
  • The 600-seat restaurant also offers a diverse menu featuring lunch,
    dinner, snacks and dessert, including Swedish specialties such as the
    popular IKEA Swedish meatballs (as well as chicken or veggie
    versions), seafood plates, pasta, chicken, salads, sandwiches, and
    vegetarian dishes too.
  • Menu choices for kids include a child’s portion of Swedish meatballs,
    chicken fingers or macaroni and cheese, while baby food and bibs are
    available for even younger visitors.
  • The Swedish Food Market offers Swedish delicacies, snacks and treats,
    and frozen Swedish meatballs (the same ones available in the
    Restaurant) to purchase and then prepare at home.
  • The Exit Bistro serves hot dogs, pizza, cinnamon buns, frozen yogurt,
    sundaes and beverages.

The New IKEA Burbank shopping conveniences include:

  • Free design appointments with a furnishings consultant;
  • IKEA catalogs, measuring tape, pencils, store maps, yellow shopping
    bags and 3 types of carts;
  • Same-day shopping satisfaction with products in easy-to-transport
    flat-pack boxes that benefit the customer and the environment;
  • 30 checkout lanes to ensure efficient customer purchasing;
  • Warehouse picking, home-delivery, assembly, and kitchen planning and
    installation services; and
  • 2017 IKEA Catalogs, focused on how food-related activities help bring
    people together through everyday life in and around the kitchen.

There are 392 IKEA stores in 48 countries, including 43 in the U.S.
Since its 1943 founding in Sweden, IKEA has offered home furnishings of
good design and function at low prices so the majority of people can
afford them. IKEA has been included in rankings of “Best Companies to
Work For” and, as further investment in its coworkers, has raised its
own minimum wage twice in two years. IKEA incorporates sustainability
into day-to-day business and supports initiatives that benefit children
and the environment. For more information see IKEA-USA.com,
@IKEAUSA,
@IKEAUSANews,
or IKEAUSA on Facebook,
YouTube,
Instagram
and Pinterest.

Contacts

IKEA
Joseph Roth, Expansion Public Affairs
(610) 834-0180,
x6500
or
Burson-Marsteller
Kate Mitchell
(312)
596-3526; cell: (646) 204-7521