Miércoles 18 de Octubre 2017

iHeartMedia Launches On the Move with Enrique Santos

Anchor of New English Language Hispanic Targeted Content Initiative

New CHR Weekend Show Featuring Hispanic Radio Legend Enrique Santos
Debuts April 15 on more than 100 iHeartMedia Stations Nationwide

NEW YORK–(BUSINESS WIRE)–iHeartMedia, which reaches 91 percent of the U.S. Hispanic population on
a monthly basis — more Hispanics than any other media company —
announced today On the Move with Enrique Santos, its hallmark
English language Hispanic targeted content initiative that complements
its already successful Spanish-language Hispanic offerings. Today, 53
percent of the Hispanic population in the U.S. are primarily
Spanish-language first households and 43 percent are primary
English-language households, and iHeartMedia will now deliver to both at
scale across broadcast and digital platforms.


On the Move with Enrique Santos is the first
English-language radio program to feature Hispanic broadcast powerhouse
Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino,
iHeartMedia’s new Hispanic platform. The new two-hour music-intensive
Contemporary Hit Radio (CHR) weekend program features what’s hot and
moving in music, entertainment, lifestyle and current events targeted to
the Hispanic community. On The Move With Enrique Santos will
originate from Miami and debut the weekend of April 15 on more than 100
iHeartMedia stations nationwide, including: WKTU-FM/New York,
KIIS-FM/Los Angeles, WKSC-FM/Chicago, KYLD-FM/San
Francisco
, KHKS-FM /Dallas-Ft. Worth, WIHT-FM/Washington,
D.C.
, WWPW-FM/Atlanta, WIOQ-FM/Philadelphia, WXKS-FM/Boston and
WHYI-FM/Miami. The program will be available on iHeartRadio,
iHeartMedia’s all-in-one digital music, podcasting and live streaming
radio service and will also be nationally- syndicated by Premiere
Networks.

In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino,
an unprecedented Hispanic multi-platform initiative building on Santos’
unparalleled profile within the Latino community and leveraging
iHeartMedia’s reach of more than a quarter of a billion listeners
monthly. Recognizing the increased importance and size of the U.S.
Hispanic populations, both Spanish- and English-speaking, the new
iHeartLatino division aggregates iHeartMedia’s vast portfolio of
Hispanic targeted programming and content across multiple platforms –
broadcast, digital, social and live events.

As one of the most popular Hispanic radio hosts in America, Santos has
built an enthusiastic following and connection with his audience. In
addition to the new weekend show, Santos will continue to anchor
iHeartMedia’s Spanish-language station TÚ 94.9 with his top-rated
program for Spanish-speaking audiences and nationally syndicated weekday
morning show Tu
Mañana con Enrique Santos
, which broadcasts weekday mornings
from 6 -10 a.m. local time. More information is available here.

“The Hispanic culture plays a critically important role in America
today, and we take great pride in serving that community as well as
helping our advertisers reach such an important audience,” said Bob
Pittman, Chairman and CEO of iHeartMedia. “The addition of this new
English-language program adds a new dimension and immediate scale which
no other outlet can match and is unique to iHeartMedia.”

“I couldn’t be more thrilled to partner with iHeartMedia to bring this
exciting, first-of-its-kind, new program to audiences across the
nation,” said Santos.

Additional info about Enrique Santos

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly
between the Hispanic and mainstream American radio landscapes.
Throughout his career Santos has continuously set ratings and sales
records in the nation’s most diversified Hispanic radio markets, and has
interviewed some of the biggest names in pop culture.

His clout also extends to the political arena where Santos has conducted
historic interviews with prominent figures such as Sen. John McCain,
Sen. Marco Rubio, President Barack Obama, First Lady Michelle Obama, and
Secretary Hillary Clinton.

He has received numerous awards and accolades for his charity and
community efforts including disaster relief in the wake of Hurricanes
Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, the
earthquakes in Haiti, Chile, Japan and Mexico. He also volunteers as a
Reserve Police officer for The City of Miami Police Department.

The winner of the 2014 Premio Juventud in the My Favorite DJ category
became part of the exclusive roster of Marc Anthony’s new agency MAGNUS
Media last year. In 2015, Santos was also named National/Syndicated
Radio Personality of the Year by Radio Ink and was awarded the
prestigious Medallas de Cortez Medal. He is frequently invited to
present and host some of the top award ceremonies of the music industry
including ASCAP Latin Music Awards, Billboard Latin Music Awards,
iHeartRadio Fiesta Latina and on the red carpet at the iHeartRadio Music
Awards.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over
85 million social followers, iHeartMedia has the largest national reach
of any radio or television outlet in America. As the leader in
multiplatform connections, it also serves over 150 local markets through
858 owned radio stations, and the company’s radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on tablets, wearables and smartphones, and on
gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest
growing digital audio service in the U.S. and offers users thousands of
live radio stations, personalized custom artist stations created by just
one song or seed artist and the top podcasts and personalities. With
over a billion downloads, iHeartRadio reached 100 million registered
users faster than any other radio or digital music service.

iHeartMedia’s platforms include radio broadcasting, online, mobile,
digital and social media, podcasts, personalities and influencers, live
concerts and events, syndication, music research services and
independent media representation. iHeartMedia is a division of
iHeartMedia, Inc. (OTCBB:IHRT). Visit iHeartMedia.com for
more company information.

Contacts

iHeartMedia
Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com