HSF Affiliates LLC Names Teresa Palacios Smith as Vice President, Diversity and Inclusion

Atlanta-based real estate veteran tapped for brokerage franchisor’s
newly established position overseeing diversity initiatives and practices

IRVINE, Calif.–(BUSINESS WIRE)–#GoodtoKnow–HSF Affiliates LLC, which operates the real estate brokerage franchise
networks Berkshire Hathaway HomeServices, Real Living Real Estate and
Prudential Real Estate, announced today the appointment of Teresa
Palacios Smith as vice president, Diversity and Inclusion. Palacios
Smith will oversee the franchisor’s commitment to increase diversity
among its brokerage networks helping them mirror the diversity of the
communities they serve. She comes to her position from Berkshire
Hathaway HomeServices Georgia Properties, where she was vice president
of Business Development.

Palacios Smith has more than 20 years of experience in the real estate
industry, receiving multiple industry awards and leading several
minority-focused economic organizations. In 2014, she was ranked
nationally as one of the top Latina real estate agents by the National
Association of Hispanic Real Estate Professionals (NAHREP) based on its
“Top 250” list, and was featured in Allan Dalton’s book Creating Real
Estate Connections
for her work with minorities. She was also named
by Atlanta Tribune Magazine as one of Atlanta’s Superwomen for
her leadership and advocacy in the Hispanic community.

In 2015, Palacios Smith served as president of NAHREP, where she led
national efforts to promote sustainable Hispanic homeownership. She also
served as chairwoman of the Georgia Hispanic Chamber of Commerce and was
recognized by that organization as a Member of the Year. Finally,
Palacios Smith is a co-founder of the NAHREP Atlanta Chapter formed in

“We are thrilled that Teresa will lead our national diversity and
inclusion efforts,” said Gino Blefari, president and CEO of HSF
Affiliates. “She is a strong leader and is as passionate as anyone when
it comes to advocating homeownership for all. Her expertise will be
invaluable as she ensures diversity for our real estate brokerage
franchise networks.”

Palacios Smith said her immediate focus will be on diversity-led
recruitment efforts for the brokerage networks and developing marketing
collateral for minority real estate consumers. She will also consult
with broker/owners on ways to grow business through focused diversity

“I’m excited to bring my passion of helping minorities achieve the
American Dream to my new role at HSF Affiliates,” said Palacios Smith,
who is the daughter of Colombian immigrants. “I’m eager to work with
network broker/owners to identify new business and recruiting
opportunities that include people from every ethnicity, economic status
and background. My goal is to look back five years from now and proudly
say that every facet of our organization mirrors the diversity we find
in the marketplace.”

Dan Forsman, CEO of Berkshire Hathaway HomeServices Georgia Properties,
said he’s sorry to see Palacios Smith leave the brokerage yet
understands her energy and expertise will be well received at the
national level. “We are proud to offer Teresa our best wishes as she
begins her calling with HSF Affiliates,” he said. “Teresa’s successful
business development career with our company over the past 22 years has
prepared her to represent HSF Affiliates and its real estate networks in
their focus to expand diversity initiatives and the footprint of the
franchise brands.”

Added Kathy Connelly, senior vice president of Corporate Services for
Georgia Properties: “It is an honor to have been involved in Teresa’s
career development and to see her dedication and diverse talents be
recognized by our national leadership team,” she said. “Our nationwide
network of brokerages will now benefit from her passion and leadership.”

Palacios Smith holds a bachelor’s degree in communications from
Mississippi State University, and is fluent in Spanish and English. She
resides with her family in Johns Creek, near Atlanta.

About HSF Affiliates LLC

Irvine, CA-based HSF Affiliates LLC operates the Berkshire Hathaway
HomeServices, Prudential Real Estate and Real Living Real Estate
brokerage franchise networks. The company is part of a joint venture of
which HomeServices of America, Inc., the nation’s second-largest,
full-service residential brokerage firm, is the majority owner.

Prudential, the Prudential logo and the Rock symbol are service marks of
Prudential Financial, Inc. and its related entities, and are used under
license with no other affiliation with Prudential.


HSF Affiliates LLC
Kevin Ostler
(949) 794-7980
(323) 202-1416