HOKA ONE ONE will launch special edition Clayton 2 in partnership
with women’s running apparel brand, Oiselle, on April 6, 2017
GOLETA, Calif.–(BUSINESS WIRE)–HOKA
ONE ONE®, a division of Deckers Brands (NYSE: DECK), has
announced its partnership with Seattle-based running apparel line Oiselle
to create a special edition shoe inspired by Oiselle’s Spring 2017 line.
HOKA ONE ONE will update its bestselling Clayton 2 style in this
exclusive collaborative endeavor. It will be sold exclusively on HOKA
ONE ONE’s and Oiselle’s websites when the product launches on April 6.
Designed to help dedicated runners achieve maximum performance, the HOKA
ONE ONE and Oiselle collaboration goes beyond a typical retailer
partnership – it is an extension of brand synergy that is deeply rooted
in empowering women and all runners through the concept of flight.
“We thought Oiselle would be a good partner for several reasons –
they’re solidly rooted in running and create a product that is
beautiful, wearable and versatile, while also sharing similar brand
values of providing consumers with the inspiration and tools they need
to reach their fitness goals,” said Gretchen Weimer, VP of Product at
HOKA ONE ONE. “We’re excited to team up with Oiselle and share the fruit
of our collaboration with women who inspire us every day.”
“Running is best when shared, which is why we are so thrilled here at
Oiselle to partner with our friends at HOKA ONE ONE, who share both our
vision for women and dedication to the sport,” said Sally Bergesen,
Founder and CEO of Oiselle. “The Oiselle community of women are experts
in flying, and this shoe, based on the popular Clayton model, will help
them do more of that.”
Both brands are connected by their desire of providing a lifestyle
product that is both aesthetically beautiful and functional. This
special edition Clayton 2, which will retail for $160, will be available
in two colorways: the first in shades of silver with a pink sole as a
refreshing detail, and the second drawing inspiration from midnight and
cinder tones. The colorways tie directly to Oiselle’s Spring ’17
palette, allowing fans of both brands to coordinate their running gear
with their shoes this spring. Oiselle’s highly anticipated spring
apparel line will also retail on HOKA ONE ONE’s brand site, timed to the
collaboration’s launch date.
About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing premium running shoe brand in the
world. Two life-long runners launched HOKA in 2009, after years spent
handcrafting and shaping lightweight shoes with extra-thick midsoles.
Initially embraced by ultrarunners because of their enhanced cushioning
and inherent stability, HOKA now offers shoes for all types of athletes
who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com
or follow @hokaoneone #hokaoneone.
Oiselle is an athletic apparel company dedicated exclusively to the
needs of women athletes. Based in Seattle, Washington and founded in
2007, Oiselle embodies the notion that running is more than a physical
activity, but also a philosophy that helps women increase their courage,
confidence and health. A French word for bird, Oiselle (pronounced
wa-zell) alludes to that feeling of freedom and flight that most runners
know; when the legs go fast and the heart goes free.
Lauren Kuhl, 212.981.5210