Jueves 15 de Noviembre 2018

Historic Fan Vote Results in the Iconic Wheelbarrow, Boot and Thimble Tokens Being Voted Out of Next Generation of MONOPOLY Game

T-Rex, Rubber Ducky and Penguin Tokens Voted in by MONOPOLY Fans to
Take Their Place

PAWTUCKET, R.I.–(BUSINESS WIRE)–Today, Hasbro
Inc.
(NASDAQ: HAS) is gearing up to celebrate World MONOPOLY Day on
March 19 by announcing the winning tokens from the MONOPOLY Token
Madness Vote. Fans across the globe have spoken, and the eight tokens
set to “pass GO” in the next generation of the MONOPOLY game are the
Scottie dog, top hat, car, battleship, cat, T-rex, rubber ducky, and
penguin tokens.

During the MONOPOLY Token Madness vote, January 10 – 31, fans across
more than 100 countries selected the eight tokens they hoped to see in
the next generation of the game from a list of 64 contenders. This
monumental MONOPOLY campaign drew more than 4.3 million votes,
empowering fans to make their mark on this iconic game. The new,
fan-picked lineup of MONOPOLY Tokens includes:

  • Scottie Dog Token: The best friend of Mr. MONOPOLY since the
    1950s, the Scottie Dog token proved its popularity by receiving the
    most votes – making it the overall first place winner.
  • T-Rex Token: The mighty T-Rex token stomped its way into the
    new game, garnering the second most overall votes and making history
    as the first dinosaur token of Mr. MONOPOLY.
  • Top Hat Token: Coming in third place in overall votes, the Top
    Hat token – a staple in the game since 1935 – will keep Mr. MONOPOLY
    looking dapper well into the future.
  • Car Token: This 1930s roadster will continue fueling adrenaline
    rushes for Mr. MONOPOLY in the next generation of the game; coming in
    fourth place in overall votes.
  • Rubber Ducky Token: Coming in fifth in overall votes, the new
    Rubber Ducky token is truly all its “quacked” up to be.
  • Cat Token: Fans voted the Cat token into the game in 2013, and
    she clawed her way back in as one of the eight winning tokens, coming
    in sixth place in overall votes.
  • Penguin Token: Waddling into the game in seventh place in
    overall votes, the Penguin token is the new style muse for Mr.
    MONOPOLY.
  • Battleship Token: The beloved Battleship token represents the
    first round-the-world trip for Mr. MONOPOLY; securing the eighth spot
    in overall votes, this token’s legacy will cruise into the next
    generation of the game.

“The MONOPOLY Token Madness Vote was our biggest fan-powered program to
date and the global MONOPOLY community has spoken!” said Jonathan
Berkowitz, senior vice president of marketing for Hasbro Gaming. “The
next generation of tokens clearly represents the interests of our fans
around the world and we’re proud to have our iconic game impacted by the
people that feel most passionate about playing it.”

Some of the success of the tokens making their way into, or keeping
their spot in the MONOPOLY game can be attributed to many brands and
organizations campaigning for select tokens. Car sharing service, Zipcar
campaigned to keep the Car Token in the game by tweeting playful and
often hilarious memes to their fans asking them to #SaveTheCar. The New
England Aquarium rallied fans of their adorable Penguin population to
#VotePenguin, and hosted MR. MONOPOLY to meet the penguins on the day
the vote kicked off, which was broadcasted
via Facebook live
to the MONOPOLY brand’s nearly 11 million Facebook
fans.

While the Scottie dog, top hat, car, cat, and battleship tokens can
breathe a sigh of relief, the iconic thimble, boot, and wheelbarrow
tokens didn’t make the cut. Instead, they’re planning to take some time
off and will not be part of the next generation of the MONOPOLY game.

  • “Sew” long, Thimble: The lucky Thimble token is down on its
    luck. With just over 81,000 votes, this token will be left out of the
    next generation of the game after more than 80 years.
  • The Boot gets booted: Mr. MONOPOLY needs a new pair of kicks,
    because the once popular boot token – modeled after the working shoe
    of the 1930s – received just over 83,000 votes, and was ultimately
    booted from the game.
  • Bye, bye Wheelbarrow: The wheelbarrow token, a staple in the
    game since the 1950s, will wheel no more. With just over 60,000 votes,
    this historic token was voted out of the next generation of the game.

The next generation of the MONOPOLY game will be available for purchase
beginning this fall, but consumers don’t need to wait until the fall to
get in on the MONOPOLY game play. Consumers can pick up the MONOPOLY
Token Madness Edition game, which includes the 8 current tokens, and 8
golden tokens, available
now
for the approximate retail price of $19.99.

MONOPOLY is the world’s favorite family game brand and is enjoyed by
more than 1 billion players in 114 countries across the globe. MONOPOLY
tokens have been a key element of the game since it was introduced in
1935.

Fans can visit Facebook.com/Monopoly,
@HasbroNews
on Twitter and @Hasbro
on Instagram (#MonopolyVote) to tip their top hats to say goodbye to the
Thimble, Boot and Wheelbarrow tokens, and welcome the new tokens into
the next generation of the game.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-B

Contacts

Hasbro, Inc.
Jen DeAngelis, 401-727-6833
Jen.deangelis@hasbro.com